Simon Lendrum reviews James Hurman’s new book Future Demand: Why building your brand among tomorrow’s customers is the key to start-up success.
Author Simon Lendrum
A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
From apps to native ads, design is championing reductionist principles. And that’s a good thing, writes Simon Lendrum.
Countless articles pronounce the end of advertising, the death of marketing, and a gloomy outlook for all involved. From the Harvard Business Review, Forbes, or pretty much every marketing and advertising conference, the headlines shout that we’re in serious trouble. There’s only one problem, says JWT’s Simon Lendrum. It’s all bollocks.