Opinion
Book review: Growing a healthy business with Future Demand
Simon Lendrum reviews James Hurman’s new book Future Demand: Why building your brand among tomorrow’s customers is the key to start-up success.
Author Simon Lendrum
Simon Lendrum
Simon Lendrum is Chief Executive Officer of the Commercial Communications Council.
Opinion
Has advertising found its manners?
A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.
Opinion
Simon Lendrum breaks down Trump’s winning campaign
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
Opinion
Design in the age of impatience: why simplicity matters
From apps to native ads, design is championing reductionist principles. And that’s a good thing, writes Simon Lendrum.
News
We’re not as digital as we think we are
Most New Zealanders are only dabbling in digital, says JWT’s Simon Lendrum. And the ‘Hardcore Digital’ segment is very, very small. So when it comes to online advertising, it pays to target the many, not the few.
Opinion
Advertising is alive and well—just with fewer horses and bayonets
Countless articles pronounce the end of advertising, the death of marketing, and a gloomy outlook for all involved. From the Harvard Business Review, Forbes, or pretty much every marketing and advertising conference, the headlines shout that we’re in serious trouble. There’s only one problem, says JWT’s Simon Lendrum. It’s all bollocks.