Who’s it for: Women’s Refuge
Why we like it: Many people don’t understand the complexity of an abusive relationship, and the inability for women to leave when they don’t know where to turn. This ad, coinciding with Women’s Refuge’s collection month, does a superb job of breaking down that dynamic in a very simple way. With most victims attempting to leave multiple times before they can actually escape, Women’s Refuge provides just that for women in crisis: a refuge. An incredibly worthy cause, indeed.
Who’s it for: Solarcity by Rainger & Rolfe
Why we like it: Many New Zealanders fail to live up to the principles of Kaitiakitanga – that we are guardians of our land and need to protect it for future generations. This beautifully shot ad shows why we must change and how we can work together to keep New Zealand as beautiful as it once was. Harnessing the sun sounds good to us!
Who’s it for: NZTA by Clemenger BBDO
Why we like it: There really is nothing like the constant pressure of having to be easily reachable at all times. We’re so busy connecting through our screens it can be hard to take a moment to actually connect with our surroundings. NZTA has hit the nail on the head with this ad: let’s take driving as an excuse to take a break from that pressure, rather than be inconvenienced by having to stay off our phones while we drive.
Who’s it for: Hell Pizza by the in-house team
Why we like it: Just like everything Hell does, they haven’t shied away from controversy with their latest stunt. Launching their ‘Burger Pizza’ without explicitly explaining that its 100 percent meat-free may have been alarming for some, but if it opens up some minds to the reality of our plant-based meat futures, then that could only be a good thing.