The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.
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The Hot List 2019
Back for another year, we have selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers also got the chance to vote to decide the People’s Choice winners.
Georgina Harris investigates how the scrutiny facing Facebook has opened an opportunity for traditional media to shine. Media organisations weigh-in about how they ensure a safe environment for advertisers and how they are tackling the changing industry head-on.
Smartening up their bread and butter
Erin McKenzie takes a look at how media agencies are rolling with the evolving media landscape and sees how those who have cultivated new skills around strategy, data and tech are uniquely poised to help clients navigate the martech marketplace.
Content marketing comes of age
Graham Medcalf delves into the world of content marketing, asking if traditional advertising is giving way to a different, more authentic form of brand communication.
Curious Film’s managing director Kate Roydhouse on its gender-balanced roster and diversity in the industry.
The Future of Media
We asked smart folk across the industry for their thoughts on some of the industry’s hot topics.
Opinion: Language Matters
PHD group strategy director Simon Bird explores the language used in marketing and what it really means.
Opinion: 5G is coming and the world of media will never be the same again
Verizon Media NZ sales director Arnaud Calonne on 5G and what the arrival of 5G means for creative teams and marketers.