articles tagged 'TVC'

From generalisation to personalisation: Tower's new app rewards drivers on individual performance

  • Apps
  • May 5, 2014
  • Damien Venuto
From generalisation to personalisation: Tower's new app rewards drivers on individual performance

Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

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Online series takes Rotorua Marketing to new heights

  • Online
  • February 12, 2014
  • Amanda Sachtleben
Online series takes Rotorua Marketing to new heights

Destination Rotorua Marketing has released a new web-based video series showcasing the region's hidden tourism gems. The six part series builds on last year's Famously Rotorua TVC fronted by schoolgirl Te Rina West.

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Auckland vs New York: Colenso's new TVC says it's a fair fight

  • Advertising
  • February 11, 2014
  • Damien Venuto
Auckland vs New York: Colenso's new TVC says it's a fair fight

Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Guy Williams gets lost in new TVC for The Edge—UPDATED

  • Advertising
  • February 5, 2014
  • Damien Venuto
Guy Williams gets lost in new TVC for The Edge—UPDATED

A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.

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TVNZ-NZ Marketing Awards: Mail Shop Financial, NZ Tax Refunds

  • Awards
  • November 25, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Mail Shop Financial, NZ Tax Refunds

In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Safe.org.nz locks into Kiwi hearts with TVC campaign that aims to unlock cages

  • Advertising
  • November 13, 2013
  • Damien Venuto
Safe.org.nz locks into Kiwi hearts with TVC campaign that aims to unlock cages

Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.

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‘Fake’ craft beer brewer takes over close-to-fake billboards—UPDATED

  • Advertising
  • August 19, 2013
  • Siobhan Keogh
‘Fake’ craft beer brewer takes over close-to-fake billboards—UPDATED

Lion's entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.

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Portrait of a mogul as a young man

  • PopPress
  • August 7, 2013
  • StopPress Team
Portrait of a mogul as a young man

Richard Branson wasn't always the suave, successful mogul he is today. In its latest ad, Virgin Mobile shows Branson's life story in exactly one minute and three seconds. And yes, he always sported that beard, even at two years old.

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TVCs of the Week: 16 July

  • TVC of the Week
  • July 16, 2013
  • StopPress Team
TVCs of the Week: 16 July

The people of New Zealand have voted and Telecom and The Warehouse's latest TVCs do have the X Factor.

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AMI and Colenso TVC looks at the heart of 'humanness'

  • Advertising
  • July 1, 2013
  • StopPress Team
AMI and Colenso TVC looks at the heart of 'humanness'

What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.

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Canon launches $1 million+ consumer campaign

  • Advertising
  • April 26, 2013
  • Sim Ahmed
Canon launches $1 million+ consumer campaign

Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.

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TVCs of the Week: 23 April

  • TVC
  • April 23, 2013
  • Ben Fahy
TVCs of the Week: 23 April

DB Export's twisted love story, Genesis Energy's comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.

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MyTax.co.nz launches first TVC campaign

  • Advertising
  • April 22, 2013
  • Sim Ahmed
MyTax.co.nz launches first TVC campaign

Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it's launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.

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TVCs of the Week: 16 April

  • TVC
  • April 16, 2013
  • StopPress Team
TVCs of the Week: 16 April

Rhys Darby fights the good fight to protect Kiwis' data and TSB ad shoots at an easy target – Aussie-owned banks.

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Paper trail: Brother and Raydar get into gear for Rally push

  • Advertising
  • June 8, 2012
  • StopPress Team
Paper trail: Brother and Raydar get into gear for Rally push

We wrote about Brother's plans to promote its naming rights sponsorship of the brrmm brrmms a few weeks back. And the multi-channel campaign went live this week, led by a cool new TVC created by Raydar and SPG/Kaleidoscope that's about as far away as you could get from the Japanese company's previous TV efforts and links its technology with rally driving by bringing a print out of a car to life.

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