Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.
Marketing, advertising & media intelligence
Destination Rotorua Marketing has released a new web-based video series showcasing the region's hidden tourism gems. The six part series builds on last year's Famously Rotorua TVC fronted by schoolgirl Te Rina West.
Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.
A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.
In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.
Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Lion's entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.
Richard Branson wasn't always the suave, successful mogul he is today. In its latest ad, Virgin Mobile shows Branson's life story in exactly one minute and three seconds. And yes, he always sported that beard, even at two years old.
The people of New Zealand have voted and Telecom and The Warehouse's latest TVCs do have the X Factor.
What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.
Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.
DB Export's twisted love story, Genesis Energy's comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.
Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it's launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.
Rhys Darby fights the good fight to protect Kiwis' data and TSB ad shoots at an easy target – Aussie-owned banks.
We wrote about Brother's plans to promote its naming rights sponsorship of the brrmm brrmms a few weeks back. And the multi-channel campaign went live this week, led by a cool new TVC created by Raydar and SPG/Kaleidoscope that's about as far away as you could get from the Japanese company's previous TV efforts and links its technology with rally driving by bringing a print out of a car to life.