Browsing: TVC

News
From generalisation to personalisation: Tower’s new app rewards drivers on individual performance
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Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

News
Guy Williams gets lost in new TVC for The Edge—UPDATED
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A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.

News
TVCs of the Week: 29 October
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Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.

News
Portrait of a mogul as a young man
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Richard Branson wasn’t always the suave, successful mogul he is today. In its latest ad, Virgin Mobile shows Branson’s life story in exactly one minute and three seconds. And yes, he always sported that beard, even at two years old.

News
TVCs of the Week: 14 May
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Huzzah! It’s DraftFCB’s entertaining attempt to reduce alcohol-related peer pressure and Y&R’s animated number for Red Cross on the dais this week.

News
MyTax.co.nz launches first TVC campaign
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Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it’s launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.

News
TVCs of the Week: 26 February
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Ogilvy’s ode to the magical, wonderful pig, Lisa Carrington’s gentle encouragement for Southern Cross and Sorted’s closure of the loop reach the dais.

News
TVCs of the Week: 28 August
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Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak ‘n’ Save making it on to the (extended) dais.

News
TVCs of the Week: 21 August
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‘Tis a tussle of the telcos this week, with Vodafone’s ‘Do Your Thing Better’ and the return of Tommy and Boris for Telecom scooping the prize.

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