Browsing: TVC

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Kicking buts and singing songs
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Who’s it for:Open Polytechnic by Ogilvy Wellington, Firstlight Productions and Teaspoon Films.

Why we like it: A very well-made and engaging TVC that backs up the successful Open World campaign and zeroes in on the Open Polytechnic’s main competitive advantage: relative freedom. With time increasingly …

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The secret lives of students
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Who’s it for: Unitec by Special Group and Film Construction

Why we like it: The final set of 60-second ads in this year-long reality-advertising series showed just how much students can change if they put their mind to it. It was a risky …

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Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

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Paper cuts and cash registers
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Who’s it for: Paper Plus by Hyde and Toybox

Why we like it: Everyone loves origami. And pop-up books. So, as part of its big rebrand, Paper Plus has embraced both of them in these quirky, cutesy campaign.

Who’s it for: Vend …

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Join the clubs
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Who’s it for: Warehouse Stationery by Federation and Toybox

Why we like it: Everyone loves Powerpoint cliches. A depressingly relevant way to promote Warehouse Stationery’s Business club offering. And the levitating besuited man looks like a young Rob Fyfe.

Who’s it …

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Cash and carry
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Who’s it for: Westpac by Colenso BBDO and Assembly

Why we like it: Aside from the quirky Impulse Saver app and a spot about how easy it is to buy a house, Colenso and Westpac seem to have been pretty quiet since they shacked up last year …

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Hot, cold and victorious
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Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves

Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We’re not entirely sure. But it looks good, it’s about Brothers, and it fits into Hallensteins …

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Raising roofs—and rugby spirits
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Who’s it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish

Why we like it: We’re suckers for time-lapse, especially when it’s used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from …

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Get off the grass
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Who’s it for: Steelfort ‘Lawnmaster’ by Seed Group

Why we like it: Kudos for being a New Zealand company that’s still actually making things in New Zealand (Palmerston North to be exact). Kudos for somehow making the creation of lawnmowers look cool and dramatic. And kudos …

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Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

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Cutting hair, chopping wood and making circles
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Who’s it for: VW by DDB and Robber’s Dog

Why we like it: It’s a retail ad, Jim, but not as we know it. Great follow up to ‘Wedding Day’.

Who’s it for: Speight’s ‘Southern Finishing School — wanna beer?’ by Shine …

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Test drives, awkwardness and tinkering
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Who’s it for: ASB by Droga5 and The Sweet Shop

Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …

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The sublime and the ridiculous
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Who’s it for: Toyota Hilux by Saatchi & Saatchi and Thick as Thieves.

Why we like it: Advertising is, by nature, hyperbolic. But this rather surreal spot for the new Hilux takes that hyperbole to another, absurd but entertaining level. It already appears to have split the commentators …

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Pure and simple
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Who’s it for: Smirnoff by Leo Burnett Sydney and Curious Film

Why we like it: It was a bit of a coup for Darryl Ward to get this shoot. But, as you’d expect from a chap who won two Cannes Grand Prix awards in one year …

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Jingles, tingles and… Stickman
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Who’s it for: Fresh ‘n Fruity by Colenso BBDO and Robber’s Dog

Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh ‘n Fruity and Colenso decided to take it old school and enlisted the help of …

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Gaming and gardening
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Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.

Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …

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Of joy and accidents
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Who’s it for: Cadbury by DDB NZ and Goodlife films

Why we like it: Creating a song from the sounds of joy was a brilliant idea for a campaign. And, as this final musical instalment shows, the whole thing, from the experiential elements down to the involvement …

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Bubble and squeak, cut and run
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Who’s it for: Purex by Colenso BBDO and Partizan UK

Why we like it: We’re suckers for origami. We’re suckers for stop motion. We’re suckers for soft toilet paper. And we’re suckers for ruffle-faced shar-peis. So imagine how excited we were when all …

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Up in the air, high on life
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Who’s it for: Royal New Zealand Air Force by Saatchi & Saatchi, Resn, Paragon Electronic Design and Kennedy Model Making.

Why we like it: We featured an ad that employed the services of miniatures in this section last week, but this week’s miniature thing has …

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Bulging thighs, little people and shapeshifting origami
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Who’s it for: Sky by DDB and Prodigy

Why we like it: On first viewing, it seems like just another over earnest rugby ad. Turns out it’s one of the funniest instalments of the Match Fit series so far. Taking rugby advertising cliches and poking some …

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Bacon, brightness and brand ads
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Who’s it for: Kiwi bacon by Buffalo Creative and Curious

Why we like it: Firstly, it’s an ad about bacon and everyone likes bacon (except for the militant vegetarians who complained about Idealog’s new meaty and apparently deeply offensive e-newsletter because it was called The …

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Slip sliding away
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Who’s it for: Tui Blond ‘Vortex’, by Saatchi & Saatchi NZ

Why we like it: The response to the new Tui bottle vortex bottle design has been, it’s fair to say, not overwhelmingly supportive. In this TVC the team try to sex up the vortex design in typical Tui …

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Phone home
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Who’s it for: Telecom by Saatchi & Saatchi and Prodigy

Why we like it: It’s a fairly earnest, emotional affair, but it’s beautifully shot, well written and it uses a range of scenes and an accurate insight to show why so many different people are so …

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GrabOne puffs chest, eats birthday cake, launches new TVC
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How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it’s made an ad featuring the consumers and merchants who made it all possible.

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Babies, beverages and bereavement
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Who’s it for: Westpac by .99 and Robber’s Dog

Why we like it: There’s no doubt dressing babies up in funny costumes and using them as props is both cute and hilarious (even when they’re dressed up as dictators, it seems). Westpac has done …

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Very animated
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Who’s it for: Toshiba by Clemenger BBDO Sydney and Yukfoo

Why we like it: It’s pretty tough not to become derivative and cliched with your marketing efforts if you’re a sponsor of the Rugby World Cup. Certain boxes just need to be checked. And we …

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In Coke we trust
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Who’s it for: Coca-Cola by Hugh Mitton

Why we like it: Coca-Cola recently ran a worldwide crowdsourcing contest on the eYeka co-creation platform and asked participants to create an illustration, photograph or video of the brand to depict ‘energizing refreshment’. The contest saw over 2,600 entries …

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