DB Breweries’ latest Export 33 TVC celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.

Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

Colenso BBDO continues the age old tradition of microsite campaigns with its latest work for V Energy drinks, while finding time along the way to promote light robbery.

Samsung has been one of the big movers in the mobile space in recent years, and, with a series of quality ads based around its ‘Next Big Thing’ tagline, has had plenty of success from taking the fight directly to Apple. While the late Steve Jobs rejected the idea of a stylus, Samsung has fully embraced the idea for its Note series and, to demonstrate the kind of artistic trickery the newest model is capable of, Colenso BBDO and Samsung collaborated with the New Zealand Herald’s legendary satirical cartoonist (and one of the oldest fathers in the world), Peter Bromhead, in an effort to go beyond the banner and become part of the content.

Where Kiwi kids may once have had a melting Popsicle dribbling down their chin as they climbed trees, played BYC or harassed geckos over summer, it seems they’re much more likely to be eating a Popsicle and staring at a screen these days. So, to tap into this evolution and add a bit of digi-fun to the brand, Tip Top and Colenso BBDO have tipped their hat to the classic arcade game Asteroids and custom-designed something similar to promote the new Popsicle Blasta.

Following on from Colenso BBDO’s place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world’s most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency’s ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.

Beating out the world’s biggest agencies, Colenso BBDO’s stellar 2012 on the awards front means it has topped the charts of The Big Won report, which calculates global agency rankings based on awards performances. And it’s the first time a New Zealand or Australian agency has ever won the title.

The YoungGuns awards aim to recognise the world’s best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it’s obviously no fluke, because it’s also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.

New Zealanders really enjoy a catchy tune mixed with a bit of schadenfreude, a fact demonstrated by the most searched for ad on Google this year.

Digital graffiti artists are coming to the fore and swarming Mountain Dew’s website with 20,000 unique visitors since Colenso BBDO’s Beyond the Wall campaign began at the beginning of the month.

It’s the web app that keeps on winning, and after numerous awards for Colenso BBDO and Mars Pedigree’s ‘Doggelganger’, it’s added another prestigious trophy to the cabinet: The Diamond Award at the Direct Marketing Association’s International Echo Awards.

Teaser campaigns aim to get attention, and given the story about BNZ’s unbranded billboards had five times as many clicks as any other story in September on StopPress, it got plenty of it. After the reveal, there was also plenty of interest in chief marketing officer Craig Herbison’s explanation of the thinking behind the purposefully controversial campaign, with some blasting it and others applauding its boldness. So now the ‘Be Good With Money’ platform is out there, BNZ and Colenso BBDO are on a mission to prove the bank can help New Zealanders do just that. And the first cab off the rank is its TotalMoney offset mortgage.