Movings/Shakings: 16 November

Jager jets out

She’s overseen a big agency reshuffle, a website redesign, the HomeClub project and the ‘Start Asking‘ campaign with the DDB Group. But Martine Jager, who was appointed as Westpac’s general manager of marketing and customer experience in April 2011, is heading back to Australia after being promoted within Westpac Group to take up the newly created role of general manager of strategy, marketing and customer experience with the St George Banking Group.

Callum Wilson who has been the general manager of strategy, productivity and innovation will be taking over marketing.

Previously Jager worked as general manager of marketing for NAB Australia.

Double whammy

Colenso BBDO has promoted Paul Wilson and Scott Coldham to a joint role as head of account management at Colenso BBDO.

As part of the new role, the pair will be responsible for nurturing and strengthening Colenso’s account management team, in addition to continuing their current work with existing clients. 

“We are thrilled to be able to promote both Scott and Paul; they are both top blokes and great leaders within the company. We know both are capable of building a world-leading account management team and will continue to improve our client service,” says Nick Garrett, Colenso BBDO’s managing director.

Wilson has been with Colenso BBDO for two years, having previously worked for DDB, and Singleton Ogilvy Mather both here and in Australia, and has worked with the likes of BNZ, Westpac, ANZ, Yellow, Lion Breweries, Restaurant Brands, Volkswagen and Hyundai.

Coldham has been with the company for seven years and also boasts a wealth of experience having worked with brands such as Burger King, Mars, IAG, Air New Zealand, Levi’s, Frucor and BMW. Previous to his time with Colenso he was client side in marketing.

“Colenso is world-class creatively and we want to ensure that the account management department is also best-in-class,” says Wilson.

“As the key link between our clients’ business problems and the solutions we offer, we want to ensure that Colenso delivers not only the best work, but also the best working experience,” adds Coldham.

The pair has worked on a vast number of award-winning projects and have Cannes Lions, D&AD, Spikes, Effies and RSVP awards to their credit.

The dual promotion comes shortly after Colenso appointed a number of new staff members, across creative, planning and account service (most new, some some replacements for depatures). This comes on the back of a number of new business wins and an increased volume of work from current clients.

Speaking of which, Colenso BBDO won two silvers for its NZ Breast Cancer Foundation Save Seven campaign in best use of social media and fundraising/charity and a bronze for The Wine is Over campaign for DB Breweries in best integrated at the Digital Asia Festival. This haul placed it second in the agency of the year award. 

TBWA\Digital Arts Network NZ scored a bronze for Good Energy Taxi for Mercury Energy in best integrated. 

http://www.youtube.com/watch?v=x_9fQEqZCWsFrom over 600 entries, a total of 50 winners were chosen. And the Platinum went to McCann Manilla for Coke OFW for the Coca-Cola Export Company.

Board talk

CAANZ has appointed four new board members: Louise Bond from SparkPHD, Andrew Holt from Clemenger BBDO, Simon Lendrum from JWT and Daniel Barnes from Barnes, Catmur & Friends, who will be the independent representative. They take over from Mango’s Claudia Macdonald, .99’s Mike Higgins, Mr Smith’s Ron Snedden and Saatchi & Saatchi’s Philip O’Neill. 

As the independent representative, Barnes will report back to the newly formed Independent Agency Forum, which has been created in the interests of New Zealand’s diverse range of locally owned and operated agencies. 

Forum spokesperson, Garry Jordan of Lassoo Media and PR, says more than 30 independent, 100 percent locally owned agencies have come together and while it is not an official CAANZ group, and it is made up of both CAANZ members and non-members, it does have the blessing of CAANZ. 

“There has been an increase in small to medium sized local operators in the advertising landscape over recent years and the forum has been established to work on common issues that impact these independent agencies,” he says. “The forum will also present a united front with media owners who continue to face unique challenges of their own in terms of competition and profitability.”

CAANZ chief executive Paul Head says “independents are a vital part of the overall New Zealand communications scene and box well above their weight both locally and internationally in terms of awards”. 

The forum comprises of four divisions representing Auckland, Wellington, the central North Island and the South Islands. And forum members span communication disciplines including media, advertising, PR and digital. 

Turning Orange

Brendan Holland has been appointed as Orangebox’s general manager – sales and marketing in Wellington.

Holland is a career marketer with over 20 years of experience across most disciplines of marketing, relationship development, sales and team management.

His most recent role was as commercial manager for Plunket, managing key external relationships nationally with a focus on sponsorship from the business sector.

Prior to that he was a business development manager at Loyalty NZ where he was responsible for managing the CRM team and providing marketing consultancy to Fly Buys participants, including Shell and Mitre 10, in addition to the B2B programme. He has also had stints at NZ Post and 3M amongst others.

His key initial focus will be enhancing the  current high performing Orangebox sales team and help maintain the impressive growth of the past few years. And he will also review the marketing strategy and implementation of the organisation.

Peat mining 

Fairfax Media Network media consultant Nick Peat has been promoted to the role of digital specialist for the Fairfax Network. He will work with the team of media consultants and clients to continue growing our digital platforms and speed to market. He’s focused on working with agencies and advertisers to deliver innovative digital advertising solutions. 

His agency clients will be looked after by Hilary Bonham, who is covering the role on a contract basis. You can reach Bonham on [email protected] and Peat on [email protected]

Going global

Alexander Communications (AC), a full-service public relations agency, has joined IPREX, the worldwide corporation of public relations and communication

Based in Auckland, AC was
founded by Kate Alexander in 2005 and joins brand-building specialists Pead PR
to broaden IPREX coverage significantly in the country. 

The agency concentrates on business to business, professional, financial
and business services and the retail sector, and focuses on reputation
management, corporate communication, crisis and issues management, litigation
communication, and receivership and insolvency communication. 

AC’s senior team includes co-owner Dwayne Alexander; Stephanie Jones,
the head of strategy and content for the business; and senior account director
Laura Burns. All three joined the business in 2007. 

Among AC’s clients are AMP Capital Shopping Centres, Ray White New
Zealand, Konica Minolta, AIA New Zealand, Guardian Trust, GHD, McGrathNicol,
Lowndes Associates, HealthLink, GFNZ, Dr Frances Pitsilis, Space Studio,
RESULTS.com, brandsExclusive, Pacific Rubber, Cottonsoft Ltd and Seqel Partners.  

“New Zealand is an intimate
market and consistency and integrity are critically important,” says Kate Alexander. “We have built
our reputation on the back of our performance and what is our primary focus at
all times – achieving results for our clients. We measure ourselves by the
quality of the advice and service we provide, and we are proud to have many
long-standing and productive client relationships as a consequence.” 

Welcoming AC, IPREX Asia Pacific President Peter Wilkinson says, “our
Asia Pacific group now has two world-class partners in New Zealand [the other being Pead PR], and, with
ten partners operating 19 offices, we are offering a high-quality service to an
increasingly broad client base. AC is an extremely impressive agency, and they bring not only their
specialist skills but also considerable experience of international work to our
group. They are a perfect fit with IPREX, not only in Asia Pacific, but

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