Following on from Colenso BBDO’s place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world’s most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency’s ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.
DDB’s Lucinda Sherborne was seventh on the planning directors list and Colenso BBDO’s Hayley Pardoe took fifth spot in the top planners category.
Colenso BBDO’s Tim Ellis was second in the top suits category, with Marcelle Baker, who shifted from Colenso to Saatchi & Saatchi, fifth equal alongside well-loved Kiwi Ngaio Pardon from BBH London. Scott Coldham was ninth, Carla Fisher was 14th and Saya Tran was 19th.
UPDATE: This from the Big Won website.
The Big Won does compile rankings of top suits, planners and planning directors. However, these do come with a health warning.
Many agencies do not include the names of their account teams. Some awards shows do not request them or want them. So these rankings are not a crystal-clear snapshot of the best account people and planners but a rough indication, perhaps, of the people most respected by their creative teams.
That said, James Hurman as the Top Planning Director in the world in 2012 looks about right. Not only did his agency come out at No.1 in the Global Top agency rankings but he is the author of “The Case For Creativity” and even without the rankings would be regarded as one of the very best planners on the planet.