justONE heads the field at finalists stage of new NZ Direct Marketing Awards

After an industry-wide review, The NZ Direct Marketing Awards had a big refresh this year, with a new name, a new judging process and a number of new categories and individual awards resulting in a 12 percent increase in the number of overall entries. And those entries have been whittled down to the finalist stage, with justONE leading on 16, DraftFCB on 12, Colenso BBDO on eight, Loyalty NZ on six, Affinity ID, Federation Rapp Tribal on five, and Twenty and ANZ/National on four. 

“This was the most
rewarding judging process I have been involved in,” says Lou Kivell, client services director, justONE, who has been a judge for six years. And Annabelle Fowler, head
of marketing Australasia, Air New Zealand, regarded it as “a much stronger
process this year, which I believe has given better results”.

“One of our most enjoyable tasks here at the
Marketing Association is to recognise and celebrate excellence, innovation and
best practice in marketing,” says Sue McCarty, chief executive of the Marketing Association. “For
entrants, winning one of these awards means shining a light on the quality of
their work, enhancing reputations and a further opportunity to bring agency and
client teams together.”

“These awards also allow us to recognise the best and brightest new talent coming through the industry by announcing the finalists for the New Zealand Post Student Marketer of the Year award,” she says. This year, students had to prepare a marketing strategy and campaign execution for Bonus Bonds and ANZ.

All will be revealed at the awards evening
on Friday 22 February 2013 at The Langham, Auckland. Get your tickets at www.nzdmawards.co.nz

Nexus
Awards Finalists:

Campaign Name

Entrant

Nominee

ANZ Simplification Programme –
Customer Transition Communications

Draft FCB

ANZ National Bank

ANZ Simplification Programme –
National Bank Brand Change Direct Communications

ANZ National Bank

ANZ Simplification Programme
-Guiding Customers Through Massive Change

ANZ National Bank

Auckland Transport Sober Driver
Sorted Campaign

Auckland Transport

BMW: Conquesting for Pole
Position

Twenty

BMW Group New Zealand

Donation Glasses

Colenso BBDO

Mars New Zealand

Experiencing Countdown Online

Affinity ID

Progressive Enterprises

Farmers Club’s Biggest Day

justONE

Farmers Trading Company

Fly Buys Flats

Loyalty New Zealand

Home Loan Retention and Cross
Sell Campaign

Bank of New Zealand

If the Shoe Fits – A
Multi-Dimensional Platform of Actionable Insights

justONE

Ziera Shoes

If the Shoe Fits – The Creation
of a Strategic Insights Platform

justONE

Ziera Shoes

Kiwi to the Core

DraftFCB

JR Duty Free

pluk™ – Good Things Come to Those
Who pluk™

Foxtrot Media

Practice Programme Dashboards

Affinity ID

ACC and NZ Transport Agency

The Search for NZ’s Most
Inspiring Teacher

Federation

Warehouse Stationery

Tomorrow Street

DraftFCB

Genesis Energy

V Motion Project

Colenso BBDO

Frucor Beverages

Industry
and Channel Finalists:

Campaign Name

Entrant

Nominee

A Great Big Warm Welcome

Rapp Tribal DDB

Telecom New Zealand

ACC’s Practice – Driving Teen’s
First Step on a Safer Journey

DraftFCB

New Zealand Transport Agency

ANZ Home Loans Acquisition
Campaign 2012

ANZ National Bank

BlueBiz Rewards Customer
Acquisition Campaign

Federation

Warehouse Stationery

BMW M5 – The Devil Inside

Twenty

BMW Group New Zealand

BMW: Conquesting for Pole
Position

Twenty

BMW Group New Zealand

BNZ Dark Horse Whip

justONE

Bank of New Zealand

Bonus Bonds Brand Re-Launch –
‘Conga’

DraftFCB

ANZ National Bank

Donation Glasses

Colenso BBDO

Mars New Zealand

Experiencing Countdown Online

Affinity ID

Progressive Enterprises

EziBuy TV

moorerainger

EziBuy

Farmers Club – Unleashing Loyalty

justONE

Farmers Trading Company

Farmers Club’s Biggest Day

justONE

Farmers Trading Company

Farmlands and Ballance – A Better
Combination

justONE

Farmlands Trading Society

Fly Buys Christmas Campaign 2011

Loyalty New Zealand

Fly Buys Dream Machine Online
Campaign

TOUCH/CAST

Loyalty New Zealand

FMG Tractor Fire Campaign

Saatchi & Saatchi

FMG

From Party to Legend in 12 Months

justONE

Farmlands Trading Society

From Shell to Z – The Local
Journey

Loyalty New Zealand

Z Energy

HomeiQ Rock and Puppet

DraftFCB

Genesis Energy

If the Shoe Fits – Supercharging
New Season ROI

justONE

Ziera Shoes

Maximising Subscriber Retention

justONE

ACP Media

Mediaworks The Block NZ
Integration/pluk™

Foxtrot Media

Mercury Energy Three Year Fixed

Merucry Energy

National Jandal Day Appeal

Chemistry Group

State Insurance

New World In-Store Christmas
Event

Loyalty New Zealand

Foodstuffs New Zealand

New World Wine Sale Programme

Loyalty New Zealand

Foodstuffs New Zealand

PAK’nSAVE – ‘ Meet the Meat of
Your Dreams’

DraftFCB

Foodstuffs New Zealand

Pizza Roulette

Barnes, Catmur & Friends

Hell Pizza

Q Card – An Apple a Day…

Federation

Fisher & Paykel Finance

Rapp Tribal Christmas Card

Rapp Tribal DDB

Rebooting Farmers Digital

.99

Farmers Trading Company

Re-engineering Onboarding

justONE

Bank of New Zealand

SPCA Auckland Roof Appeal

Shirtcliffe & Co

SPCA Auckland

Spreading the Word About Lymphoma

.99

Leukemia & Blood Cancer NZ

State Customer Engagement Email
Programme

Chemistry Group

State Insurance

SUBCARD: Providing the Retail
Edge

justONE

Subway Restaurants

SUBCARD: The Ultimate in
Sustained Success

justONE

Subway Restaurants

SUBCARD: Using Email to Keep it
Fresh

justONE

Subway Restaurants

SUBWAY. Putting its Store in
Customers’ Pockets

justONE

Subway Restaurants

TAB Induction/Activation Programme

Skinny Marketing

New Zealand Racing Board

The Block NZ Fan Zone

MediaWorks Interactive

The Chosen One

Barnes, Catmur & Friends

Boundary Road Brewery

The Easy As Guide to a
Distinctive DIY Experience

DraftFCB

Mitre 10 Group (NZ)

The Search for NZ’s Most
Inspiring Teacher

Federation

Warehouse Stationery

The Ultimate Food Experience by
Fisher & Paykel

Fisher & Paykel Appliances

The Wine is Over

Colenso BBDO

DB Breweries

Toyota 86 Hijack

AIM Proximity

Toyota New Zealand

V Motion Project

Colenso BBDO

Frucor Beverages

Vodafone Fixed-Line and Broadband
Customer Engagement Programme

Affinity ID

Vodafone New Zealand

Westpac Chopper Appeal

.99

Westpac

Win a Trip to Space

DraftFCB

Vodafone New Zealand

Yellow Toolbox

Rapp Tribal DDB

Yellow

RSVP
Craft Awards Finalists:

Campaign Name

Entrant

Nominee

ANZ Home Loans Acquisition
Campaign 2012

ANZ National Bank

BMW: Conquesting for Pole
Position

Twenty

BMW Group New Zealand

Donation Glasses

Colenso BBDO

Mars New Zealand

Experiencing Countdown Online

Affinity ID

Progressive Enterprises

If the Shoe Fits – A Data
Strategy to Supercharge ROI

justONE

Ziera Shoes

New World Wine Sale Programme

Loyalty New Zealand

Foodstuffs New Zealand

PAK’nSAVE – ‘ Meet the Meat of
Your Dreams’

DraftFCB

Foodstuffs New Zealand

Pizza Roulette

Barnes, Catmur & Friends

Hell Pizza

Rapp Tribal Christmas Card

Rapp Tribal DDB

SPCA Auckland Roof Appeal

Shirtcliffe & Co

SPCA Auckland

The Chosen One

Barnes, Catmur & Friends

Boundary Road Brewery

The Easy As Guide to a Distinctive
DIY Experience

DraftFCB

Mitre 10 Group (NZ)

The Search for NZ’s Most
Inspiring Teacher

Federation

Warehouse Stationery

The Wine is Over

Colenso BBDO

DB Breweries

Toyota 86 Hijack

AIM Proximity

Toyota New Zealand

V Motion Project

Colenso BBDO

Frucor Beverages

Win a Trip to Space

DraftFCB

Vodafone New Zealand

Yellow Toolbox

Rapp Tribal DDB

Yellow

New
Zealand Post Student Marketer of the Year Finalists:

Entrants Campaign

Institute

Kim Torrie and Alex Bygrave 

Lost and Found

AUT

Rachel Enright, Bridie Rose
O’leary
and Anna Enright

It Pays to Remember – Brandbach

University of Otago

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