The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.
The One Show
- Out Of Home – Transit & Installations – Campaign, KiwiRail ‘See More of New Zealand by Train’.
- Branded Content – Games, New Zealand Transport Agency, NZTA Flash.
COLENSO BBDO/PROXIMITY NEW ZEALAND
- Out Of Home – Digital / Electronic, Frucor Beverages ‘The V Motion Project’.
- Collateral – P.O.P. & In-store – Single, DB Breweries ‘The Wine List’.
- Collateral – Promotional Items, DB Breweries, The Wine That Sold Beer.
- Consumer Television – Commercials of Var. Length – Campaign, BNZ ‘Be good with money’.
- Cinema – Long Form – :90 and Over, Mars NZ ‘Donation Glasses’.
- Experiential – Events & Competitions, Mars NZ ‘Donation Glasses’.
- Integrated Branding – Consumer Campaign, DB/Monteith’s ‘Sorry about the twigs, folks’.
- Collateral – Promotional Items – Kiwicare ‘Weed Weapon’.
DRAFTFCB NEW ZEALAND
- Collateral – Promotional Items, Mini New Zealand ‘Free car with every dog’.
- Experiential – Events & Competitions, Prime Television ‘Call Girl’.
- Integrated Branding – Consumer Campaign, Mini New Zealand, ‘Driving Dogs’.
- Brand Transformation, Mini New Zealand, ‘Driving Dogs’.
The One Show Interactive
- Interactive Advertising – Public Service, New Zealand Transport Agency ‘NZTA Flash’
- Online Films & Video – Short Form – Series, Goodman Fielder ‘Trevor’s Tips’
TBWA\DIGITAL ARTS NETWORK
- Social Media – Best Use of Social Media / Facebook, Mercury Energy ‘Good Energy Taxi’
The One Show Design
- Brand Identity – Series, Silo Theatre ‘Silo Theatre identity’
SAATCHI & SAATCHI NEW ZEALAND
- Craft – Typography – Series, Women’s Refuge ‘Donate Your Words’
- Package Design OOB Organic OOB Ice Cream Packaging
Buck Los Angeles also nabbed two spots for its work with String Theory on Good Books.
- Broadcast & Moving Image – Short Films & Videos Oxfam New Zealand, Metamorphosis
- Craft – Animation, Oxfam New Zealand, Metamorphosis
The One Show Entertainment Awards are announced later in the year and the cut off is today, 15 April.