http://www.youtube.com/watch?v=fGLiTAUdeWkWho’s it for: Sky by DDB and The Sweet Shop
Why we like it: The increasingly large chunk of Sky customers with MySky, or those with PVRs to record poor man’s TV, presumably find it hard to imagine what it was like to watch TV in ye olden times (just as journos find it hard to imagine what it was like before the internet). And this brilliant, funny ad, which is one of the year’s best in our books, dramatises the benefit of the product perfectly.
http://www.youtube.com/watch?v=0N8axp9nHNUWho’s it for: John Lewis by Adam and Eve DDB, Blink and Robber’s Dog
Why we like it: It’s an $11.5 million heart-string tugger for the big UK retailer’s much-anticipated Xmas push, but it makes it through into this celebration of Kiwi creations due to the local connection, with Robber’s Dog filming for five days in Auckland and the South Island to capture the snowman’s epic journey.
Who’s it for: AA Insurance by Special Group and The Sweet Shop
Why we like it: An interesting and visually appealing continuation of the slightly surreal and quirky brand ad, with a good mix of found footage and original shots used to cement the let’s get things sorted proposition.
http://www.youtube.com/watch?v=2FJl2tNsHMMWho’s it for: Dulux by Clemenger BBDO and The Sweet Shop
Who’s it for: Mountain Dew by Colenso BBDO and 8com
Why we like it: It doesn’t make a helluva lot of sense on its own. But, as is often the way with Colenso, the idea is bigger than a TV ad, something typically seen with its work for Mountain Dew’s Frucor stablemate V.
Who’s it for: Freeview by True and Flying Fish
Why we like it: As far as hand me downs go, it doesn’t get much better than a car on blocks or a talking woollen jersey (which, for some reason, reminded us of Moustair).