Browsing: ANZ

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The technology behind ANZ’s light-up wristbands
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Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.

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ANZ aims for the feels as it announces continued support of Auckland Pride Festival
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ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.

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ANZ looks to the stars to connect Kiwis with Olympians
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If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.

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In your face, cards: ANZ turns smartphones into payphones with app update
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Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.

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ANZ discovers a new strain of Muphry’s Law
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Banks aren’t generally renowned for the clarity of their language. Some cynics might even argue that they’re intentionally confusing. So it’s commendable that ANZ, which relied on pretty simple messaging and big media spend to let New Zealand know about the ‘merger’ with National Bank, won a few more Plain Language Awards recently. But, in what could be seen as a new strand of Muphry’s Law, where you inevitably make a mistake when criticising someone’s writing, it’s certainly not commendable to promote a post on Facebook with so many basic errors in it. Or is it a bad joke about reading like a ten-year-old that just made them look a bit thick?

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Putting money on content marketing: how the main banks have embraced the tactic
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As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

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ANZ muscles into the rugby limelight with its Dream Big initiative
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During the Cricket World Cup, ANZ used its Dream Big initiative to get cut-through the marketing noise during the Cricket World Cup. Rather than focusing exclusively on the event, the bank brought its Black Caps sponsorship to life by travelling around the country showing its support for grassroots cricket by upgrading the facilities at various grounds around the country. And now, with the Rugby World Cup fast approaching, ANZ is at it again, this time renovating Waitemata Rugby Club in a new video posted to Facebook. The difference in this instance is that ANZ isn’t even a sponsor of Rugby New Zealand, the All Blacks or the Rugby World Cup.

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