Paywalls are the future for professional journalism says former CEO of News UK, Mike Darcey.
Author Joshua Riddiford
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
Experience marketing company Uno Loco has announced the purchase of rival firm Soiree in an effort to be at the forefront of the rise of experience in a world increasingly dominated by digital media.
Podcast nerds rejoiced last week when the second season of Serial, the most popular podcast ever made, was launched. And as the medium matures and grows in popularity, brands are starting to get more involved, either through advertising on the good ones or, in some cases, making their own.
Top taco tips: don’t overload with salsa and never ask for a knife and fork says the Lucky Taco.
A picture tells a thousand words but how will brands tell their visual stories in 2016? Getty images predicts visual trends.
Cantabrians Brooke and Mitch took out the latest edition of the Block NZ Villa Wars selling their renovated property for $1,350,000 netting them a windfall of $290,000 but the big winners for The Block NZ Villa Wars were MediaWorks, which returned very high rating numbers for the Sunday evening finale.
Toyota believes in young drivers as it uses TVC to promote its support for teenagers hoping to head to Monaco.
In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
V Energy’s latest campaign sees the company moving beyond guarana-infused beverages into streetwear, with the launch of a new range one-of-kind T-shirts designed by street artist Mr G Hoete.
Colenso BBDO, OMD and DDB have come away as the big category winners at the Campaign Asia Pacific Awards, which have since 1994 been celebrating the standout talent in the industry.
Auckland’s Karangahape Road, known to locals simply as K road and formerly the hub of the city of sails’ seedy underbelly, has long been a subject of curiosity and ten short films soon to be released will tell stories inspired by one of New Zealand’s most famous locations.
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Web Series Channel founder unfazed by arrival of watchme, sees big difference between the two platforms.
A new public health campaign is asking young people to creatively and anonymously condemn those who smoke by sending images through Snapchat.
Mountain Dew has been banging the practice makes perfect drum for a few years as part of its long-running “to get to easy you have to go through hard” campaign. And now, along with Garage TV it’s calling on athletes to submit clips of themselves getting extreeeeeeeme for a weekly half-hour TV show called Easy is hard.
A kiwi app combines the tangible with the digital in collaborating with Warehouse Stationery to let New Zealanders print photos from their phones.
Fairfax is putting most of its energy into growing its online audience, and the latest numbers show that’s working. But a new TVC advertising subscriptions to its stable of magazines suggests the media company still sees some dollar signs in print.
Alastair Thompson, editor and co-founder of Scoop Media says the online news organisation now has a “fighting chance” after reaching a crowd-funding target of $50,000 on Pledge Me to establish the Scoop foundation for public interest journalism. But the longevity of the project is far from guaranteed at this point.
Snackable content doesn’t need to be trivial and can help tell the big news stories of the day according to rival media companies, TVNZ and Mediaworks.
Burgers are so hot right now and weirder and more wonderful offerings at popular events like Wellington on a Plate’s ‘Burger Wellington’ competition have shown the levels of experimentation burger eaters are willing to indulge. These gentrified consumer tastes have given rise to the ‘better burger’ movement, a niche occupied by chains like Burger Fuel and Burger Wisconsin and popular restaurants like Auckland’s Burger Burger. Even that bastion of standardised beef and cheese, McDonald’s, has announced moves to posh up their burgers by allowing customers to create their own. But ‘bourgeois burgery’ has now moved to the humble Kiwi BBQ, if the entries to Tip Top’s ‘Build a Better Burger Challenge’ are anything to go by.
The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
Wellington-based online video storage company Wipster has announced the end of limits to storage capacity at a price of $15 per month, so StopPress asked a few Wellington-based videographers what they thought of the move.
Trampers can now traverse New Zealand from the comfort of their living rooms, beds or wherever they plug in their computers after the country’s Great Walks were added to Google’s Street View.
Radio New Zealand has followed in the footsteps of the BBC, ABC and NPR by adopting the acronym RNZ. And while this is a relatively small change, the state broadcaster’s chief executive Paul Thompson says it’s reflective of the organisation’s reach beyond traditional channels into new digital mediums.
Internet giants Google and Facebook continue to dominate online ratings for New Zealanders but increasing numbers of New Zealanders are visiting Stuff.co.nz and the NZ Herald, according to the latest Nielsen figures.
With hefty student loans and a growing consensus among international businesses that undergraduate degrees aren’t necessary for entry-level jobs, some are beginning to question whether dedicating three years to a single certificate is really worthwhile. Fortunately, Boundary Road’s Brewniversity offers an alternative. And the best part is that it only takes five minutes to complete the exam.