The All Blacks’ impressive 2015 Rugby World Cup final victory 34-17 over close rivals Australia played in the small hours of Sunday morning New Zealand time and drew over a million television viewers.
There was plenty of marketing activity during the Rugby World Cup and that has continued after the All Blacks lifted the trophy, with brands celebrating the win on social media and in print.
Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it’s harder than it looks.