Who’s it for: Steinlager by DDB and Robber’s Dog
Why we like it: We like how Steinlager has creatively woven history into its new TVC celebrating the re-release of its lucky white can in the lead up to the RWC 2015. It takes us back 110 years ago to New Zealand’s successful inaugural rugby tour of the UK. The ad is shot in black and white evoking a cinematic sense of the historical and it points out the humble background of the original players, who were “farmers” and “blacksmiths” travelling halfway across the world to compete. There’s also a bit of clever marketing on Steinlager’s behalf, referencing a tournament it isn’t officially allowed to mention.
Who’s it for: Air New Zealand by True and Exposure
Why we like it: This is the first time in a while Air New Zealand has released a campaign focussing on its overall brand rather than on a safety video or a specific offering. It highlights its airline personnel, planes, customers as well as the countries it travels to nicely. Gin Wigmore’s distinctive sound (love it or loathe it) is also synonymous with New Zealand music so it ties in nicely with the footage, receiving the Kiwi authenticity stamp.
Who’s it for: ANZ directed by NZ filmmaker Jane Campion
Why we like it: We like that ANZ is highlighting the dismal stats around the male/female pay gap (to coincide with its Wise Women website and #equalfuture social media campaign) and consequently women’s lack of preparedness for retirement. The use of young girls to get the message across also pulls on the heartstrings, especially since they are at an age before they have to deal with pay gaps, when they (hopefully) feel more equal to their male-counterparts. Then of course there is the badass eight-year-old karate black-belt, pretty impressive!
Has this ever happened to you?
Posted by ASB Bank on Saturday, 1 August 2015
Who’s it for: ASB by Saatchi and Saatchi and Helena Brooks
Why we like it: Most of us have, or at least will lose our credit/debit cards at some point. Whenever this happens we go into panic mode, trying to recall our last steps or which items of clothing we may have left it in. Then there’s always the annoying moment when someone close to you points out your poor searching skills and manages to locate it right away. This ad highlights this feeling in a humorous more carefree way to promote ASB’s new card control feature in its banking app where the card’s access can be blocked to prevent anyone using it.
Who’s it for: Cancer Society by WhybinTBWA and Waitemata Films
Why we like it: Sadly, many of us have a family member or know someone who has suffered or lost their lives from cancer. This ad shows the wide range of people the disease affects, aside from those suffering, like the people close to them (young and old) and those researching for a cure, and the reasons why they choose to donate and wear their daffodils on Daffodil Day. The ad is beautifully shot and has a simple but effective concept underpinning it.
