ANZ has released a (very) short movie commissioned from award-winning filmmaker Jane Campion to coincide with the launch of the bank’s Wise Women website and #equalfuture social media campaign, which aims to highlight the dismal stats around the male/female pay gap and the average woman’s woeful lack of preparedness for retirement.
Sponsorship spending is on the rise as brands look to insert themselves into the relationships fans have with their favourite teams, causes and television programmes. But successful sponsorship takes more effort than putting logos on hoardings. These days, that place needs to be earned, says Lynda Brendish.
Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.
While the world is becoming increasingly cashless, there are rare occasions where dollar bills are required. And ANZ, which has already got a far bit of marketing mileage out of adding some character to a few of its high-profile money dispensers, has just launched its second Matariki-inspired design.
“We’ve been through the bad and the good,” says ANZ’s head of sponsorship Sue McGregor in describing the bank’s 16-year partnership with Cricket New Zealand. And while the recent World Cup certainly falls into the latter category from a sporting perspective, is this also the case in terms of ANZ’s commercial interests?
Last month, ANZ teamed up with the RSA to launch an online campaign (conceptualised by FCB) that gave Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915, and the RSA says “its blown away” by the success of the campaign.
A regal curtsey for ANZ, Fly Buys, The Salvation Army and Air New Zealand this week.
ANZ has launched a new cross-Tasman brand ad by Whybin\TBWA that gives a nod to the pioneering human spirit by featuring a series of snippets from innovators in their respective fields.
For many, getting ink on your fingers after reading a newspaper is probably a rather quaint notion. But SparkPHD, NZME and ANZ embraced it for a Cricket World Cup supporter’s ad and came away with the win in newspaper ad the Ad of the Month.
ANZ has teamed up with the RSA to launch an online campaign that gives Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915. Hosted online on a microsite dubbed called Shadow Battalion, the campaign allows visitors to select a hero and then provide a reason for remembering this person.
Approximately one million NFC-enabled smartphones are in use in New Zealand and as more and more humans become accustomed to paying via contactless terminals, those two technologies are edging ever closer. Semble, a joint venture between banks and telcos (and supported by Samsung), announced its arrival last year (and is holding a special event on Tuesday), and there are plenty of other ways to pay without using notes or coins. Now the country’s biggest bank is joining the fun with its own solution: an update to its goMoney app that will turn your phone into a mobile wallet.
It’s been just a few days since Air New Zealand announced its departure from Airpoints partner BNZ to team up with Westpac, but banking brands have fast taken action pushing themselves out through social media via sponsored posts (featuring an array of creative airline puns) to make sure they’re not overshadowed by the new partnership deal. Here’s what BNZ, Westpac, Kiwibank and ANZ have been up to.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here’s what KFC, Matua, Hyundai, the MPI and others are up to.
ANZ launched its GAYTM campaign last week, following on from a successful effort in Australia. And this video shows how Kiwi artist Reuben Paterson spent 300 hours bedazzling a Ponsonby cash dispenser with 120,000 rhinestones. PLUS: Is Kevin the ATM destined for a jzushing?
As mentioned last week, ANZ decided to embrace the rainbow by bringing GAYTMs to New Zealand. And, as of today, they’re out and proud in Auckland and Wellington.
International business success comes with a huge amount of blood, sweat and tears but that doesn’t deter some of New Zealand’s most innovative companies from breaking down business barriers offshore. Their hard work gets recognised in the much-coveted New Zealand International Business Awards.
Back in 2013, ANZ’s summer cricket spot was about as naff as you could get, with a few of the bank’s sporting ambassadors watching Eric Murray get a tennis ball beamer from Shane Bond. This year it’s taken a more serious approach for its naming rights sponsorship of the Sri Lankan series and its sponsorship of the upcoming Cricket World Cup by launching a campaign called Dream Big.
When it comes to alcohol, the tastes of the nation are changing, with wine, cider and more expensive, more interesting, high alcohol beer all on the increase. And this has led to a decrease in the consumption of mainstream beer. As president of the Brewer’s Guild Ralph Bungard says: “New Zealanders still love beer, there’s no doubt, but they don’t want to drink those classic big brands by the crate-load anymore.” So, as we head into prime drinking time, here are some trends on New Zealand beer consumption taken from ANZ’s report on the craft beer industry, which have been brought to life by Dot Loves Data.
ANZ holds around one third of the country’s home loan market and it’s made a concerted push to retain that—and presumably improve that—recently with a new campaign showing the frisson of buying property at auction. Last year it put its name beside TVNZ’s Art of the Architect and now it’s backing the other team, signing on as a production partner for the upcoming New Zealand version of Grand Designs New Zealand.
According to Nielsen’s stats, approximately 934,000 Kiwis currently have a mortgage. And when this considered alongside the issue of housing prices, it’s clear that this is a major source of revenue for banks. So, in an effort to consolidate its position as the biggest mortgage provider in New Zealand, ANZ has launched a new campaign that features a slow-motion auction scene playing out to an operatic score.
ANZ is understandably keen to get more Kiwis buying, building and renovating, so it’s bringing Kevin McCloud, design expert and host of the British home renovation show Grand Designs since 1999, to visit New Zealand to offer some inspiration to property lovers. He’ll talk about the highs and lows of the show (MediaWorks is currently looking for houses for a New Zealand version of the show) and offer his thoughts on how that relates to New Zealand at a one-off speaking event on 22 October at the Viaduct Events Centre. And we’ve got a couple of tickets to give away, so post a link to the coolest/funniest piece of design you’ve seen recently and to the winner shall go the spoils.
Following on from ANZ’s move into publishing with BlueNotes, BNZ, RaboDirect and Westpac have now made their own forays into the content marketing landscape. But the approach that each bank has taken differs not only in terms of the content being covered but also in terms of who produces the material for publishing. We take a look at what each bank is doing in this space.
Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.
Having cash in the wallet is an increasingly rare phenomenon for many Kiwis. So is throwing your wallet into the bin in favour of using your phone or a digital currency an option in New Zealand? And what’s ‘coming soon’? We’ve cherry-picked a few interesting developments in the payment space.
Whybin\TBWA has been through a fair amount of change since Todd McLeay took over in early 2013, both in terms of clients and staff. But, much to the agency’s relief, it has retained its biggest client after ANZ re-signed its trans-Tasman contract. PLUS: Yellow also picks the agency for a brand refresh.
There’s no better way to celebrate centuries of oppressive colonialism than with a series of sporting contests. Thankfully, we’ve got the Commonwealth Games for that. And while they might not be quite as prestigious (or popular) as the Olympics, official broadcaster Sky TV and NZ Olympic Committee sponsor ANZ are doing all they can to draw attention to the upcoming Glasgow games.
To some degree banks have always been publishers, producing voluminous pamphlets and documents relating to their accounts, interest rates and credit card deals. And while this has served the utilitarian purpose of providing information to both current and potential clients, it has always been a bit vapid in the story-telling department. So, in an effort to fill the narrative-shaped hole in its offering, ANZ has launched BlueNotes, a digital publishing site updated daily with news stories directly relevant to the bank and the financial industry.
Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.
Hyundai’s everyman test-driver, Weet-bix’s heart-warming stunt with the All Blacks, Godfey Hirst’s student hijinks, Tourism New Zealand’s mountainous promotion and ANZ’s animated depiction of the typical receive a sword on both shoulders this week.
