ANZ choses JustOne as a data-driven partner

JustOne has been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.

It follows ANZ initiating a process to find a partner focused on data-driven marketing, with a strong focus on digital as well as traditional direct marketing, to work alongside incumbent agencies TBWA and PHD.

Head of marketing Astrud Burgess says it wanted to work with an agency that specialised in data-driven marketing and JustOne’s team are as passionate about one-to-one communication as the bank is.

“…they are already starting to make a difference.”

“It’s great to have the JustOne team on board as we expand our data-driven capabilities and take advantage of emerging technology to better communicate with our customers and the wider New Zealand market.”

Commenting on the win, JustOne managing director Ben Goodale says ANZ has an exciting vision for transforming its relationships with customers, and this aligns with what the agency loves to do.

“We are quickly forging a great working relationship with the ANZ team and excited about what we can do together, not least as we maximise the emerging opportunities in digital tech.”

Burgess adds the bank is ambitious for the future and expect that its agencies will be part of some significant marketing initiatives over the coming months.

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