The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy’s is advertising on billboards in popular video games.
New Zealand Jerky’s new ‘Serious Meat’ campaign is no laughing matter as comedian Tim Batt’s cow jokes fall ‘udderly’ flat.
Ever pressed ‘send’ on an email too early? We’ve all been there, and now so has The Daily Telegraph which accidentally published a story that Prince Philip was dead (he’s not).
With the foodie revolution well and truly underway, Cheetos doesn’t want to miss out on the fun as it opens its very first restaurant in New York City.
Kudos to New Zealand Jerky, Anchor, Tower, Air New Zealand and Wendy’s.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Anchor has unveiled the next round of its ‘Go Strong’ brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog’s Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here’s Wrestler’s Ben Forman.
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Sky put the running back in a marathon in a launch campaign for Game of Thrones season seven.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Pak’nSave has celebrated its birthday by bringing out Stickman’s super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a SnapChat lens.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
Wendy’s and Augusto are getting real about bacon addiction in a new camping to promote the new range of Baconator burgers.
FlexiGroup is targeting millennials with its new Oxipay product that fulfils their desire to manage their money without racking up long-term debt.
Through his Giggle Entertainment network of 1,200 screens across the country, Del Shaw hopes to entertain customers sitting in waiting rooms. And as it turns out, generating a few laughs also has some business potential.
Finalists have been announced for this year’s Best Design Awards. As always, they’re a pretty talented bunch.
Shortland Street stars have come out to encourage the country’s youth to hit the polls on election days by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
This week Haier, Les Mills and Mercury show us how it’s done.
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Volkswagen has turned a car into art with a blind photographer.
DDB chief creative officer Damon Stapleton recently faced one of the tougher interviews of his career while in Cannes.
A Danish brewing company, Tuborg, is tackling excessive drinking by turning the music down.
A year on from unveiling its refreshed brand, Mercury has released a campaign via FCB that celebrates the success of its e-bike push and continues to demonstrate its ‘Energy Made Wonderful’ messaging.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
NBA star Steven Adams is set to take to the green next month for a celebrity-filled charity golf tournament by Local sports television, media and events company Sports Inc. for Sports Pathways Trust.
Labour today announced that it would be jettisoning its previous slogan, ‘A fresh approach, for the more action-oriented, Nike-esque ‘Let’s do this’ to accompany new leader Jacinda Ardern as she heads into the final seven weeks of the campaign trail. We look at a few other examples of slogans that were dumped and replaced by others.
To mark its partnership with The Block NZ, Haier has taken to the tools with former contestants to help Kiwis in need for a campaign via PR agency Sherson Willis.
StopPress understands that The Warehouse Stationery will be taking the production of its mailers in-house. PLUS: Spark Digital account moves to Shine.
The Labour Party’s made a dig at the National Party in a clever online marketing ploy.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The photographers snapping away at the Langham captured the glory and the banter of another great night in New Zealand marketing history.
Tomorrow, Bay of Plenty music fans will get a new sound to feast their ears on as The Station goes to air on 105.4FM. Not only is it a new station, it’ll feature new music and is structured around new radio ideology. We speak to Founder Grant Hislop about where it all started, launching artists, local music and reconstructed formats.