Spark aims for the feels as it gives a nod to single mums for Father’s Day

Spark is giving Kiwi heartstrings a significant tug with its unconventional Father’s Day spot via Colenso BBDO.

The spot tells the story of a boy struggling to come to terms with Father’s Day because he lives in a single-parent home with his mum.

Sitting at school among the other kids, the boy seems a little uncertain what he should do for Father’s Day, with his unpainted cup serving as a poignant symbol of the absence of a dad.

However, as explained by Colenso chief creative officer Levi Slavin, a little thought, a little online research, and a little effort can make all the difference. And after an evening of perusing the internet for a few ideas, the boy wakes up early and presents his mum with a Father’s Day card.   

This spot follows on from Spark’s ‘Little can be huge’ ad and sees the return of Atticus Iti and Reina Webster-Iti, who appeared in the first spot. The pair are a real mother and son (although off-screen, Atticus’ dad is most definitely part of the family too).      

This isn’t the only homegrown talent in the spot, with the story playing out against ‘Imagining My Man’, a song from rising New Zealand star Aldous Harding.

The ad will run on TV, cinema and online for two weeks around Father’s Day.

Sarah Williams head of brand at Spark says that this is the first of a number of stories that will be told via the platform in the coming months.

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