
Ads of the Week: 29 August
Kudos to Air New Zealand, Dog Zen, Microsoft and BNZ.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Kudos to Air New Zealand, Dog Zen, Microsoft and BNZ.
My Kitchen Rules celebrity chefs Pete Evans and Manu Feildel sit at the head of a table that stretches across New Zealand in a new promo for season three of the show.
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
In a digital age, even the furriest among us are expected to have some level of digital nous. And animal behaviouralist Mark Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.
Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
Mazda released a Game of Thrones spoiler ahead of the highly anticipated finale.
BNZ has launched its first major brand campaign in some time.
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
JetBlue is now in the business of office supplies as it’s released a range of souvenir-inspired items for workaholics.
Six months into 2017, marketing content and communications group WPP AUNZ has delivered a profit of $49.1 million before interest and tax, up 4.1 percent from the previous period.
Lawn chair, desk chair, fold-up chair: whatever your choice of chair, Walmart is asking you to bring it to the table.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
While our nation’s iconic bird might not have wings, Air New Zealand has found a Kiwi that defies all expectations to fly the skies his own way with a little help from acting royalty Sam Neill.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer’s new interactive YouTube series teaching kids about loans and debt.
Spark, Vodafone, Kiwibank, Banqer and Arnott’s show us how it’s done.
Jono and Ben assembled a motley crew of misfits to re-enact the well-loved Vogel’s spot.
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
Augusto has stepped into the political fray, helping Labour to pull together a TV ad featuring new party leader Jacinda Ardern.
Forget video CVs and personality quizzes, a Cincinnati agency took a potential recruit on a date.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn’t matter when it comes to victories.
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), publications like Vice NZ are taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.
With Father’s Day fast approaching, we thought we’d look back at some of the heartwarming spots released in the US earlier this year.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Well butter my butt and call me a biscuit, Steve Hansen’s made his acting debut to save the world in an epic Arnott’s campaign. But does one of the clips step a little too close to the sexist line?
Burger Burger is after a new summer uniform and it wants fans to design it for them through a Design Design competition.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
From a disastrous coffee spill to a waywardly thrown ball, Tower shows that whatever the world does, it can easily undo.
What’s a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.
Chinese digital marketing agency United Media Solution (UMS) has been appointed by Vodafone New Zealand in order to engage more with Chinese New Zealanders.