The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
Publishing veteran Vincent Heeringa recently left ICG to join communications firm Anthem PR. We chat to him about what it’s been like jumping the fence to join an industry that journos love to hate.
These companies have showed us their thinking and made it through as finalists in the 2017 TVNZ-NZ Marketing Awards.
The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
Les Mills and Motion Sickness are challenging gyms and their members to change their game in a new B2B turned B2C campaign that brings to life the music, movement and people behind Les Mills Grit.
As the debate over whether an agency should be a generalist or a specialist stews on, Young & Shand has doubled down in its commitment to digital with a string of senior hires.
Isreali beauty cosmetics retailer Super-Pharm and BBR Saatchi & Saatchi are on a mission to increase the number of local beauty vloggers with a Beauty Vlogger Academy.
A round of applause for Volvo New Zealand, Arthrem and Slingshot.
Slingshot reminds kids that the power still lies with their parents in a new spot by Track to promote its broadband and power bundle.
Bauer’s Woman’s Day magazine is looking to tap into the radio rivalry in a new campaign designed to crown the hottest radio hunk in the country.
KFC India and Mountain Dew India have teamed up to make sure gamers don’t have to pause the action to grab a bite, by creating a takeaway box that doubles as a game controller.
Huawei’s new campaign borrows a few tricks from the Humans of New York approach to a tell a series of captivating stories about New Zealanders.
In a bold display of a commitment to objective journalism and solidarity with an NBR journalist, today has seen a landslide of journalists and media companies withdraw entries from the EY Business Journalism Awards after a badly handled conflict of interest.
Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.
With the UK’s advertising watchdog announcing its ban on gender stereotypes, is it time for the local industry to have more formal rules around the depiction of women?
Taupo has a new one-stop shop in town following a merger between The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve. We chat to the agency’s co-director Sarah Matheson about the transition to Legend, what it offers clients and what the new agency means for Taupo.
The IAB is looking to move beyond its role as a cheerleader for digital with the establishment of a new client committee, designed to identify and address the issues facing marketers in digital advertising.
Peak Milk takes a look at what it means to be unstoppable in a new campaign featuring Nigerian Paralympians.
Amarula and FCB go on a hunt across the world to stop elephants being killed for ivory.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year’s edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.
Deadly Ponies has announced it’s collaborating with popular kids toyline, TV show and film franchise My Little Pony (and no, this is not an April Fool’s joke).
To help New Zealanders struggling to keep warm this winter, Botany Town Centre and The Salvation Army held a giant clothing swap where locals brought in their pre-loved clothing in exchange for other second-hand items.
Volvo takes a journey across New Zealand in a new campaign by Republik in an effort to connect the brand with Kiwis.
NZME is growing its social media capabilities by partnering with Mish Guru to deliver innovative and creative Snapchat solutions for its brands and clients.
The first round of funding for NZ On Air’s NZ Media Fund is complete, with the announcement of the successful factual and scripted programmes that will be broadcast across a number of platforms.
Bargain Box, Seafood New Zealand, and the National Party show us how it’s done.
It might be a bit early to be mentioning Santa’s season, but marketers will already be looking at their strategies in the lead up to the big splurge this year. With this in mind, the consumer-spend trend data of 2016 provides an important guide in terms of where marketers should be investing their budgets.
No airline is safe from the safety video craze, and this time, British Airways is pulling out all its star-studded ammunition.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel’s, Puhoi Valley, Freya’s and a number of other brands.
My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber’s Dog, featuring its young fans and the recipes they’ve learned to cook with.
Air New Zealand’s latest safety video made a big splash last week, and now the airline has teamed up with artist Andrew J. Steel to add some extra fun to its scenic images.
On Wednesday, a.k.a Global McDelivery Day, McDonald’s will be celebrating its partnership with UberEats by giving away a special merchandise collection.
While the online world allows people to connect with those on the other side of the world, it can also be the perfect place to connect with those down the road as Neighbourly has shown. Following the site’s third anniversary last month, we talk to co-founder and managing director Casey Eden about its sustained growth, the lessons he’s learned and how journalists can use it to facilitate change.
In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called ‘Chicago Dog Sauce’ which is basically—you guessed it—ketchup in disguise.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.