Steven Adams and Sports Inc. team up for charity golf event

NBA star Steven Adams is set to take to the green next month for a celebrity-filled charity golf tournament arranged by local sports television, media and events company Sports Inc. for Sports Pathways Trust.

Called the Steven Adams Invitational, the celebrity amateur event tees off on 1 September at Auckland’s new course Windross Farm Golf Club, with the aim of raising funds for the Sports Pathways Trust to assist with its work of promoting junior basketball in New Zealand. Funds raised will help with the trust’s mission of developing young student athletes in New Zealand.

Helping to attract the draw attention to the event are Beauden Barrett, Israel Dagg, Trent Boult, Nathan McCullum, Eric Murray, Mahe Drysdale, Jeff Wilson and Christian Cullen are among the 18 celebrities who have accepted Adam’s invitation to play. They’ll be teaming up with some of the country’s private and corporate golfers to help get Kiwi kids playing basketball.

A six-minute video has been released to promote the tournament, the celebrities involved and what the Sports Pathways Trust is all about.

“There are a few things that stand out on a golf course quite like an NBA star crushing driver in his gym gear,” explains the video before Adams goes on to share how golf has become his new post-game passion, why he’s invited fellow sports stars to play in the tournament and why he loves the trust.

“I’m looking forward to hosting my own tournament at Windross Farm. It’s going to be great fun teeing it up with some of New Zealand’s sporting stars. I’ve asked Lydia for a few tips with my swing so I’m ready on the first of September,” says Steven.

And in keeping with his basketball background, SkyCity will host an NBA ‘draft’-style cocktail evening the night prior to the event at which Adams will draw out the celebrities and pair them with a corporate team.

This is not the first time the local sports television, media and events company has created an event, having been involved in past events like a Ryder Cup style celebrity event for Caltex in Asia, as well as being the production company responsible for delivering international media for the 2016 Mission Hills World Celebrity Pro-Am in China.

Managing director Kelsen Butler says this event promises to be a lot of fun and it looks forward to helping Adams and the Sports Pathways Trust achieve their goals.

Butler adds it will also be distributing content of the event to local and international networks.

“Steven’s profile has ensured the likes of ESPN and the Golf Channel will screen highlights of the tournament which will also showcase golf in New Zealand to an international audience in a unique way.” 

A few weeks after the celebrity-amateur players depart the course, some of the world’s golfing superstars will be taking over for the McKayson New Zealand Women’s Open event, featuring Lydia Ko.

To promote it, Ko moved her game from the green to New Zealanders’ backyards, in an effort to get them closer to the game and promote the fact there’s a tournament happening on home soil on 28 September.

The women’s event will be followed by the Asia-Pacific Amateur Championship at the Royal Wellington Golf Club in October. It will see the best amateur male golfers from the region compete.

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