
Out-of-home revenue driven by impressive digital growth
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.
It’s an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it’s going with the future.
With coffee prices making New Zealand’s love for the drink an expensive one, Coffix has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.
The New Zealand Symphony Orchestra (NZSO) is allowing its fans to join them on stage to experience the excitement and energy through a 360-degree VR video by Wrestler.
The National Party is singing its way into the business end of the 2017 election campaign period. And no, this is not a metaphor.
To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people’s perceptions of sexual and gender identity to the test.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Whittaker’s has unveiled a new Destinations range in a star-studded video featuring Nigella Lawson and comedians turned chocolate enthusiasts Stephen Fry, Joanna Lumley and Bill Bailey.
Last week news broke of Labour’s appointment of Moss Group to manage its election campaign and now, the first work of the partnership has come to light with a number of similarities to that of the Labor Party across the ditch.
Go Media has announced it will be rolling out its first five digital billboards across Wellington, Hamilton, Tauranga, Palmerston North and Otaki.
A round of applause for Vogel’s, BMW and Whittaker’s.
A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.
Last week, Australasian beverage manufacturer Frucor announced a name change to Frucor Suntory, marking the extent of the relationship it holds with parent company Suntory Beverage and Food Limited. We chat to group chief executive Jonathan Moss about bringing the two companies together and their evolution over the past eight years.
In the wake of Roger Federer’s eighth Wimbledon title win, Nike has named him the king of the court in a new ‘RO8ER’ video.
A teacher who taught in a war zone, an environmental activist who put her body in harm’s way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.
FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
Branded Snapchat lenses are becoming an increasingly popular marketing tool and now, Bacardi is breaking new ground with the idea by creating a music video out of users’ videos.
With Amazon reviews offering insight into what real people think about products, many have again predicted the death of the idea of brands. But Simon Bird argues the Grim Reaper can stop sharpening his scythe for now.
This week, it was reported that the New Zealand Labour Party had appointed Australian agency Moss Group to manage its election campaign. This move would be controversial enough in its own right but adding further complexity is the fact that the agency recently created a political ad slammed across the ditch for being ‘racist’ and ‘xenophobic’.
Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
A new global campaign shot by Flying Fish to promote the new BMW 1 series features some of the City of Sails’ most iconic sights.
Meat & Livestock Australia (MLA) wants you to stop undermining “the greatest meat on earth” in its latest campaign via Sydney-based agency The Monkeys.
Nike Australia has taken a fresh approach to its ‘Just Do It’ slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.
Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven’t exactly gone according to plan.
RNZ has joined the radio survey party this week and in a similar showing to the previous results, RNZ National sits in second place for audience reach and the top spot for talkback radio.
Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.
Air New Zealand has continued its elaborate safety video tradition with a new four-minute spot that features actors Katie Holmes and Cuba Gooding Jr. But when it comes to the clip’s whimsical surrealism, has the airline ripped off a music video by Coldplay?
In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.
Advertising’s done all sorts of things to grab people’s attention, and frankly, these mothers are unimpressed.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
Hats off to Tourism New Zealand, ASB and Fonterra.
Mazda hopes to stop people from scrolling through social media while driving, with a reminder of the consequences playing out on the newsfeed.
The Clemenger Group New Zealand has announced a majority investment in research/customer intelligence company Perceptive Group in a move designed to add data-driven marketing capabilities to its offering.
ASB’s first TVC via With Collective features the ‘Ghost of San Francisco’ as the bank celebrates the America’s Cup win with a cheeky smile.