Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Fairfax entered the broadband fray a year ago with the launch of Stuff Fibre, a venture then Fairfax managing director Simon Tong described as an effort to diversify the revenue streams of the business.
“Advertising revenue will always be a big part of the business, but we just don’t want it to be the only thing, so around two years ago, we decided to look for options for other revenue,” Tong told StopPress at the time.
- Read the full interview on Stuff Fibre here.
Starcom is the first agency to have been appointed to the account and has already been briefed on an upcoming campaign, which, according to a release, will challenge incumbent providers with the use of tongue-in-cheek humour.
Commenting on Starcom’s appointment, Stuff Fibre managing Director Sam Morse said: “In start-up we look for partners, who like us are keen to try new things, challenge the status quo, are dedicated to learning and intensely focused on delivering exceptional outcomes for customers. We are delighted to have found these qualities in the team at Starcom and look forward to some exciting times ahead.”
The appointment is effective immediately.