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Sit, smile, selfie: Pedigree captures canine attention with SelfieStix

The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.

Featuring a phone attachment that holds a Pedigree DentaStix treat, it’s designed to capture the dog’s attention so they will look at the phone while the photo is being taken.

As demonstrated in the promotional campaign, which features comedian Chris Parker, the tool is set to turn the heads of even the most distracted dogs.

The SelfieStix is available for free with the purchase of DentaStix treats at participating retailers. It’s hoped the promotion will encourage consumers to pick the Pedigree product from the shelf.

And for those who capture their dogs with their cameras, they can go into the draw to win a year’s supply of Pedigree dog food by sharing it online.

It’s understood SelfieStix is being trialed in the local market with a view to roll it out across the world.

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