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NZ Herald takes on live shopping
The NZ Herald is partnering with The Warehouse Group to take on the interactivity of digital live streaming and e-commerce shopping.
Author The Register Team
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2 Cheap Cars fined $438,000 under the Fair Trading Act
Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.
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Blowing out 20 candles: Trade Me celebrates its birthday
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
Partner articles
Are loyalty programmes really worth it?
As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.
Partner articles
Farmers Santa Parade celebrates 85 years
At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t been lost on marketers, who increasingly look to link their brands to something that is happening outside our computer screens.
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Social shoppers: Instagram Shopping rolls out in New Zealand
Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.
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Mother in focus: Westfield’s latest autumn campaign
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
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Thankyou eco products to launch in New Zealand
Australian charity product organisation Thankyou has announced plans to launch in New Zealand after successful funding met the $600,000 criteria for entrance.
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Millennials are eating their money
Marketview has released its latest survey results that show what millennial consumers are really spending their hard-earnt money on.
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Pizza Hut delivers the pizza parka
To celebrate the launch of its new thermal-equipped delivery system, Pizza Hut has joined the likes of KFC and McDonalds by releasing his own line of apparel.
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Superette on the importance of social media
Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
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Kiwis prefer optimism and local brands according to Nielsen
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
Partner articles
The easier way to pay: FlexiGroup launches Oxipay
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
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Halloween costumes that should not exist
If Halloween had a worst dressed list, we predict these costumes would make an appearance for their tasteless representation of 2016 pop culture.
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What really happens to abandoned shopping carts
Online shoppers beware, your abandoned shopping carts are littering the planet.