Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.
Author The Register Team
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.
At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t been lost on marketers, who increasingly look to link their brands to something that is happening outside our computer screens.
Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.