Who’s it for: KFC by Ogilvy & Mather
Why we like it: A group of octogenarians out for late-night joyride on their pimped out scooters is not the first thing that comes to mind when thinking about KFC, but this quirky spot could turn even the stubbornest frown into a smile. The spot definitely gets an additional nod for Chamillionaire’s catchy tune, which worms its way into your ear.
Who’s it for: Spark by Colenso BBDO
Why we like it: Having just launched its ‘Little can be huge‘ platform, Father’s Day was the perfect opportunity for Spark to demonstrate the idea’s capability. It’s not the typical Father’s Day spot as attention is put on solo mothers who take the role of mother and father. If the social media commentary is anything to go by, there were quite a few viewers moved to tears by the spot. And if Spark can get the eye water flowing in 90 seconds, we look forward to seeing what else is to come from the new brand platform.
Who’s it for: Pedigree by Colenso BBDO
Why we like it: Who knew dogs were so photogenic? Capturing a selfie with your four-legged friend is harder than finding the best selfie lighting and angle, so Pedigree has come up with a solution. By attaching a DentaStix treat to the top of the phone, the dog will look at the camera rather than squirm away like they typically do. It’s a groundbreaking creation for dog owners, and dog lover or not, you should prepare for your social news feeds to be full of dog selfies.