Dog Zen and Young+Shand unleash a canine on Snapchat

Animal behaviouralist Mark Vette has trained our furry companions to fly planes, drive cars and accomplish a range of complex tricks, but the job is still not done.

In a digital age, even the furriest among us are expected to have some level of digital nous. And Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.   

In just three months, Vette has taught Reggie to operate his own Snap Specs and share his world on his snap channel, @ReggieDoesSnaps. With thousands of followers from all over the world already, and hundreds more being added each week, Reggie is already becoming something of a star. 

Reggie snaps daily activities, which can be everything and anything from just eating breakfast to covering the coveted America’s Cup parade in Auckland. And with his celebrity status on the rise, he has already made numerous appearances in New Zealand and Australia news media including Jono & Ben, The Edge TV, Seven Sharp, and Sunrise in Australia.

This campaign is designed to draw attention to Vette’s dog training programme, Dog Zen, which focuses on teaching owners to see the world through a dog’s perspective.  

This follows in a long line of animals that have been put on the social media tools for brands. Among the assortment of critters on social media, we’ve had a honey badger, a shark and a chicken. Reggie now places find himself alongside this estimable collection of unconventional influencers.   



Agency – Young+Shand
Creative Director – Tim Wood
Art Director – Ben Carroll
Copywriter – Karla Tarr
Senior Designer – Ryan Overeem
Director of Photography – Alex McVinnie
Senior Producer – Caroline Wells
Account Manager – Daniel O’Leary
Strategist – Rachael Crosby
Digital Media Technologist – Luke Gray
Campaign Manager – Alison Van Minnen
Creative Services – Kereti Kanawa 

Alisa Keall-Grant

Mark Vette and Kim Morresey

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