Macro Meats cooks up kangaroo with Aussie humour
To encourage the intake of kangaroo meat in the daily Australian diet, this ad from Macro Meats uses a big dose of humour and a rhyming script to grab attention.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Does the power of personality impact ratings? Media players weigh in on the new Seven Sharp duo
There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.
Short-sighted photographer fronts Specsavers campaign
English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.
TBWA\New Zealand rolls out Bolt
TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
Spark and Colenso BBDO acknowledge progress to celebrate Pride 2018
Spark and Colenso BBDO launch new campaign #thankstoyou where Kiwis can share their stories of positive impact to those in the LGBTQI+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and Intersex) community.
ASB and Universal Music Group offer fourth and final gig experience
The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.
Fairfax Media becomes Stuff
Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today.
Apples with apples? What the TVNZ and MediaWorks ratings tell us about the line-up dice up – UPDATED
In light of the chopping and changing of personnel in the media arena, what do the ratings say about the year that has been and the year ahead for TVNZ and Mediaworks?
DDB and Pfizer NZ team up to help cancer patients
DDB and pharmaceutical company Pfizer New Zealand have created an app to help advanced stage renal cancer patients manage their treatment.
Ads of the Week: 30 January
New Zealand Story, HRV and 7 Days show us how it’s done.
See it, smell it, feel it: Brandhub on giving Countdown’s product range a fresh new look
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
7 Days returns: the feud, the ratings and the horizon
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head to head to build up its return.
HRV and Y&R harness the use of solar power
HRV Solar presents a campaign about the powerful capabilities of the sun as a natural resource for energy. The HRV Solar launch will be released in Auckland and additionally roll out across New Zealand this year.
A work of art or branded content?
Above Average, an online comedy distributor, has gone back in time to learn that branded content started in 1501.
Volvo examines the idea of ownership
Volvo’s haunting version of The Sound of Music’s ‘My Favourite Things’ shares a lesson about being owned by your possessions.
Horse’s Mouth: Sinead Boucher, Stuff
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
Blending New Zealand with Japan: How Inhouse brought Steinlager’s Tokyo Dry to life
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
OMD picks up Menarini account
After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
The Warehouse Group to move to a single media agency for entire business
The Warehouse Group is on the search for a single media partner to work across all of its brands.
The Compendium: 26 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand Story bridges the Kiwi narrative to the rest of the world
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
Colenso BBDO tells the story of Vector lighting up the bridge – Updated
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
Reflections on 2017 and predictions for 2018
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
Hungry for the opportunity: Kelli Brett on buying Cuisine magazine and steering it into the future
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
NZME announces change in agency team structure, launches Melbourne office
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Pedigree and Colenso BBDO pamper dogs with new filter app
From a bare, eczema ridden poodle to a strapping police officer, Pedigree’s new SelfieStix app via Colenso BBDO provides a range of adorable filters for dogs.
oOh! Media expands its Wellington presence
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
New Zealand media organisations latch on to Amazon Echo sensation ‘Alexa’ – UPDATED
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
Ads of the Week: 23 January
Take a bow DB Breweries, Sanitarium and Toyota.
QMS Media restructures New Zealand executive team
Digital outdoor media company QMS Media has announced changes to the structure of the group’s senior executive team, with the promotion of two of its key executives, Wayne Chapman and Mike Porter.
The Barkley family get behind the wheel for Subaru’s Ascent
While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
Nissan Saudi Arabia surprises with special driving lessons
Following the historic decision in September last year to allow Saudi Arabian women to drive, Nissan Saudi Arabia surprised a group of women with driving lessons – with a special twist.
Energy and humour are key ingredients for Sanitarium
In Sanitarium’s latest ad for its breakfast drink Up&Go, via DDB NZ, a young man has the ‘right type of energy’ to give up his bus seat, even though it’s leg day.
DB Breweries and Colenso deliver a craft versus lager showdown
DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
Spark and Shine celebrate New Zealand’s unique business edge
The next chapter in Spark’s ‘Little can be Huge’ campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.