
Stuff to close or sell 28 mastheads
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
Out-of-home revenue grew 18 percent for 2017 and static remains strong, according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
A round of applause for Fire and Emergency New Zealand, Lotto New Zealand and ASB Bank.
Team Canada follows the journey of Canadian skeleton racer Jane Channell who shares what it means to ‘be Olympic’.
A young brother and sister explore Hong Kong to create their Chinese New Year costume.
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
Vice is continuing its exploration of New Zealand’s untold stories with the release of a new Zealandia episode that takes a look at how the addictive and dangerous drug, ‘synnies’ is affecting the lives of West Aucklanders. We talk to producer Ursula Williams about the decision to tackle the issue with personal stories.
Two armoured truck driver friends are the stars of Lotto New Zealand’s latest ad.
Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we’re seeing another season of Married at First Sight New Zealand, and the consistency in what they do.
New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.
Samsung’s new ‘Human Nature’ campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.
Amazon’s Alexa has teamed up with Sky TV, enabling viewers to verbally activate the digitised helper to inform users whats on and help them find content to watch.
Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.
Following the launch of Ecostore’s first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, how it’s tracking in local and offshore markets and how its unique proposition has it positioned in the face of new competition.
Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.
Telesoftas encourages businesses to lead the way in innovation, and mental health, in its Stepforward campaign.
Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.
Take a bow Super Rugby, the New Zealand Olympic Committee and Kiwibank.
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
The 2018 Investec Super Rugby season is set to be fast-paced and entertaining if its promotional campaign by Sugar & Partners is anything to go by.
Little Giant founder and CEO Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the 2017 Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he’s excited to see on the rise.
New Zealand digital agency Resn has been named Agency of the Year for the second year running at the 2018 Awwwards Conference in Berlin.
With the 2018 Olympic Winter Games underway, the New Zealand Olympic Committee (NZOC) and Saatchi & Saatchi are exploring what it takes for athletes to get to the top of their profession in a new brand platform called ‘Earn the Fern’.
Te Papa will mark its 20th anniversary this week with a collaboration with Radio New Zealand showcasing a collection of national treasures.
Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Renault France has released an animated ad for Valentine’s Day illustrating the power of an electric vehicle.
McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
In 2017, as part of our Agency Perceptions research, we asked some of the country’s top marketers a few questions about their roles and their views on the country’s leading creative and media agencies. How were their needs changing? What did they look for in an agency? What were their frustrations? How did they choose the right partner? Which agencies stood out? The results made for very interesting reading and it was one of our most-talked-about projects of the year. So, for our upcoming agency issue, we’re doing it again, although this time we’re diving into the perceptions of specialists and asking marketers some questions about design, PR/experiential, digital, and direct marketing agencies. But wait! There’s more! In the end, it’s the perception of the ones that pay the bills that really matters. But this year we’re also asking the StopPress audience for their opinion on these agencies in an effort to get a wider industry view.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.