
Starcom adds Bay Audiology to its roster
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
It’s 18 months since Bravo graced New Zealand’s screens, delivering a dose of reality TV to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to ‘make the world a better place’. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the tagline ‘It lets you be you’ the ad taps into the Generation Z’s acceptance of individuality, flaws and personality.
In the lead-up to the 2018 Winter Olympic Games in South Korea, starting 9 February, Beats by Dre have released several ads featuring athletes preparing for the event.
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Paperboy will not be hitting the shelves as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company’s bespoke range of home improvement products.
A round of applause for NZTA, McDonalds and Mitre 10.
PHD New Zealand has been appointed as the media agency for the Sealord account.
In a first for KFC’s brand communication in France, Colonel Sanders’ trademark face is fronting the latest marketing campaign.
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
Colenso BBDO took home New Zealand creative agency of the year while FCB Media won New Zealand media agency of the year at the awards held in Singapore.
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
With the five-year anniversary of the horrific Sandy Hook shooting this month, the not-for-profit organisation Sandy Hook Promise has released a thought-provoking and hard-hitting ad.
A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
The annual Fjord Trends 2018 report has been released which analyzes seven emergent trends predicted to impact business, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
RNZ National has maintained its number two spot behind The Edge following, the release of the last radio survey of the year, which reveal a drop in its audience numbers.
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
Fairfax and Nib have launched Done, a new range of affordable, tailored health insurance designed to make it easier for the surprising number of Kiwis that don’t have any health cover.
A number of agencies are currently vying for the DB Breweries account.
Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
Cat food company Sheba gets its groove on in its latest ad.
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
New Zealand branding agency Dow Design has acquired Auckland digital design and marketing agency Goodfolk to create a combined business called Dow Goodfolk.
With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.
For its holiday ads, Lincoln Motor Company was inspired to bring Christmas wishes to life.