English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.
It follows a short-sighted and humourous paparazzo named Jason Shutter who proclaims his talent for capturing A-lister celebrities, while actually taking terrible quality shots of random, seemingly distressed citizens.
During the short videos, he marvels over his past in photography offering a series of gaffes and hapless antics, while the hashtag #shouldve comes up on screen to encourage people to get their eyesight tested.