Macro Meats cooks up kangaroo with Aussie humour

To encourage the intake of kangaroo meat in the daily Australian diet, this ad from Macro Meats uses a big dose of humour and a rhyming script to grab attention.

An older female narrator introduces Sue, a typical Australian mum, who has a hungry and disinterested family to feed, and doesn’t know what to make for dinner.

At the supermarket, she sees kangaroo on the shelf and cooks it up – as one would a steak – much to the delight of her family.

With its tongue-in-cheek attitude, it could convince even the wariest person to “eat roo too”.