Who’s it for: DB Breweries by Colenso BBDO
Why we like it: Touching on the divisive nature of lager lovers and craft connoisseurs, the DB Breweries ad is a belter. Created by Colenso BBDO and Tim Bullock of Scoundrel, the advertisement has both groups of men standing on either side of a bar, bantering about their differences. Each group, the ‘lagies’ and the ‘crafties’ awkwardly sledge each other before the barman jumps over the table, intervenes and exclaims “aren’t we all just people – who like beer, let us put down our differences and pick up our similarities: DB export, hop lager”. Staggeringly, the groups unite and discuss the tasteful mix of ‘hops’ and ‘lager’ in the successful drop.
Who’s it for: Sanitarium by DDB
Why we like it: Sanitarium’s new advertisement ‘the right type of energy’ is set in the familiar scene of a clogged bus, centred on a man as he contemplates standing up for an elderly lady hobbling down the aisle – something every man should do. Fueled by Up&Go, the man hoists himself up in a humorous encounter, as the relatively skinny gentleman exclaims he “never misses leg day”. Humour is threaded through the mundanity of the scene, while the ad shows Up&Go users have the right type of energy, anywhere, anytime
Who’s it for: Toyota by Saatchi & Saatchi
Why we like it: Toyota’s relatively unusual, yet quirky advertisement ‘New Zealand’s favourite for 30 years’ takes its audience through a timeline of a car awards ceremony, which Toyota consistently win. The advertisement takes its audience into series of the eras; beginning in the 80s, the 90’s and the 2000’s, subjecting two possums perched on a tree, peering into the car show. The possums are allocated distinct haircuts, representative of the era, including a frizzy mullet in the 80’s, shaggy long hair in the 90’s and a slicked up fringe for the 2000’s. Each decade the enthusiasm and excitement over victory wane as the public become accustomed to seeing Toyota win.