The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Over the last week, the media agency commission model has been given the axe by the National Business Review. It’s a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the “gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.
A round of applause for Spark, BNZ and Bags Not.
IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.
The executive creative director at Colenso BBDO took home the accolade at the event at Shed 10.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Spark and Colenso BBDO connect women with empowered women, launching a campaign that encourages women to pursue leadership roles on international Women’s Day.
English musician and performer FKA Twigs pulls out some sweet moves in a colourful and kooky ad for Apple’s HomePod.
Colenso BBDO and BNZ have released the second phase of the Bank of You brand platform, which continues its empathetic branding ways.
Air New Zealand is currently experiencing turbulence after its controversial new the ‘world’s coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
A round of applause for Beef + Lamb NZ, Steinlager Pure and Trustpower.
Managing partner at Hunch, Michael Goldthorpe looks at the investments taken into awards – from financial to passion – to see if it’s worth getting involved.
Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.
Beef + Lamb NZ loosen the apron strings, step out of the meatworks, and cast the lens on iconic ‘iron maidens’ – Kiwi athletes Sarah Walker, Lisa Carrington, Eliza McCartney, and Sophie Pascoe – in its latest campaign.
Trustpower have devised a musical number for its latest campaign featuring four New Zealand musicians
Steinlager Pure has launched its latest ‘Keep it Pure’ campaign featuring Los Angeles-based Kiwi DJ and television producer Zane Lowe.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency.
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
Special Group is moving into the digital age with a new production company called Nimble.
A round of applause for Good Health, Hell Pizza, 2degrees and Huckleberry.
There’s never been a shortage of rugby chat in this nation. Some may even argue that (block your ears, rugbyheads) there’s too much. But what no-one can argue with is that, increasingly, a lot of that chat is done online, whether it’s commenting on the latest Honey-billed William rumour, questioning that controversial yellow card decision, or critiquing the duck face selfie/dressing room dab after the game. 2degrees, which announced its sponsorship of all five New Zealand Super Rugby teams late last year, wants that to continue and has launched a campaign via its new agency DDB that will turn the chat into something more.
Good Health is giving New Zealanders a peek into the life of Richie and Gemma McCaw in a new campaign, by Hello, to launch its new Turmeric Sport Complex.
Adshel NZ says the launch of Adshel Day Buying in December by out-of-home media company has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.
Publicis Communications has announced that New Zealand content agency FRONTSIDE and founder Robett Hollis will be joining Publicis Group in New Zealand.
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Energy Online is back with its humorous ‘No Regerts’ campaign; this time following home buyers who quickly regret moving house.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Ordinary, kinky, chunky, sassy and stubby; Huckleberry celebrates the beauty of organics by embracing misshapen carrots in its latest TVC as a part of a new EcoStore Xventure television show sponsorship.
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.