Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33.

The results reflect last year’s results when Colenso BBDO was declared Agency of the Year and Clemenger BBDO walked away with the Grand Axis. 

This year, the theme for the awards is ‘Respect’ and when entries closed at the end of last year, 2018’s convener of judges and executive creative director of Clemenger BBDO, Brigid Alkema, said the truly great work the industry does moves people and business.

“This work is rare, it’s brave, it’s dignified, it’s powerful. It deserves our respect. That’s what we’ll be showing at Axis 2018.”

Alkema is joined by Special Group managing partner Michael Redwood as chair. On the Axis 2018 Jury, the local presidents and executive judges are Chris Schofield (executive creative director, Shine), Lisa Fedyszyn (group creative director, Ogilvy), Levi Slavin (chief creative officer, Colenso BBDO) and Damon Stapleton (chief creative officer, DDB New Zealand).

Some of the work running by their eyes is no stranger to award wins, with Colenso’s ‘Milk Slams’ work for Anchor making the list 17 times after scoring a number of Cannes Lions last year, including a gold in the Health and Wellness Category.

Meanwhile, Colenso’s ‘Child Replacement Programme’ for Pedigree is also set to add to its award haul. The campaign is mentioned 18 times among the finalists and last year won seven Lions, including four gold and three silver. It also won a gold at the 2017 Effie Awards.

New to the awards scene is DDB’s ‘Re:scam’ that’s made headlines around the world for giving a solution to online scammers. DDB will now be hoping to win gold with 11 mentions on the finalist list. At the heart of the campaign for Netsafe is a bot who replies to scam emails in an effort to waste the scammers time.

Clemenger BBDO will also be hoping to set up an awards shelf for the Human Right Commission’s ‘Give Noting to Racism’ and New Zealand Transport Agency’s ‘High Crashes’ as they’ve been mentioned 12 and 13 times respectively.

Also making the list are ‘Say it Tika’ by FCB and Farmers’ ‘Secret Santa’, which is a finalist for The Sweet Shop, FCB and Franklin Rd Music & Sound.

Those that manage to convert a finalist mention into a gong will be celebrated at the Axis Gala Dinner on 8 March at Shed 10.

The full list of finalists can be seen below:

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