Wellington embraces its diversity in tourism campaign
Wellington’s Regional Economic Development Agency (WREDA) new campaign with Wrestler and MBM highlights the diversity and acceptance found in Wellington.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
The Warehouse Group appoints ECD and head of group insights and data science
The Warehouse Group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.
The revolution will be televised: how the launch of ThinkTV has brought the TV industry together-UPDATED
This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.
From student flat to Forbes’ ’30 under 30′: Motion Sickness’ Sam Stuchbury makes the list
Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, has this week been named in Forbes’ 30 under 30 Asia in the ‘Media, marketing and adverting’ category. We ask him about his journey from a cold Dunedin student flat, what he thinks about the industry and influencers, and what lies next in his path.
Colenso evolves agency model, announces new initiatives
Colenso BBDO has announced a new agency model, with a focus on creative collaboration, clients’ customers and new ways of working.
Thinking outside the box: Casper’s Jeff Chapin on disrupting the mattress market
Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.
‘It’s time to jump on that bandwagon’: Isentia’s Russ Horell on social media, influencers and the future of journalism
Gone are the days of days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn’t mean monitoring is no longer required. Rather, it’s as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it’s responding with AI and what the future of news and journalism looks like.
Sky TV and Hello connect Kiwi fans with Joseph Parker in Cardiff
Sky TV and Hello have rallied the country to show support for hometown hero Joseph Parker ahead of his heavyweight title unification bout in Cardiff.
Ads of the week: 27 March
Sky TV, Go Healthy and TVNZ show us how it’s done.
Sky’s John Fellet announces plans to retire
John Fellet, chief executive of Sky Television, has advised the board of his intention to retire later this year.
VMO hits an audience of half a million
VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.
Flicking the page: A bird’s-eye view of New Zealand’s news landscape following NZME and Stuff’s latest financial findings
The six-month interim results are out for our two largest print news media owners Stuff and NZME. It is no secret that print has battled with years of declining advertising revenue and departing audiences and there is no doubt the tough financial results have taken its toll. The key lowlights being Stuff’s subsequent closure of 28 regional print mastheads, and an obstinate Commerce Commission which has repealed repeated merger attempts by NZME and Stuff. However, in some quarters, the recent financial findings show that the fall in print revenue has slowed, with suggestions that the worst is over. We ask media experts and publishers what they glean from the financial findings – bearing in mind the unpredictable and circulating beast that is the media industry.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
There’s no question design is having a moment. Fortune 500 companies are hiring chief design officers and investing in design and innovation centres, and even traditional corporates are getting in on the action. At the forefront of this is Silicon Valley-based Airbnb, the online marketplace for people to lease short-term accommodation. Founded by designers Joe Gebbia and Brian Chesky and co-founder Nathan Blecharczyk in 2008, the company is now a behemoth, valued at US$31 billion and located in 190 countries. On a recent trip to Auckland for the Better By Design CEO Summit, Airbnb’s Jenny Arden (an IDEO, Google and YouTube alumni) chats with us all things design.
A fusion of design and creativity: how Special Group is forging a path forward, taking challenges in its stride
In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it’s giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner Michael Redwood about the last 10 years, the challenges it’s overcome and how it’s maintaining its momentum.
The Compendium: 23 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes
Go Healthy encourages living your best life
Supplement brand Go Healthy has revealed a new look and go-to-market strategy via Y&R encouraging people to ‘Go Be You’.
TVNZ’s Commonwealth Games campaign highlights crucial moments
With the Gold Coast 2018 Commonwealth Games mere weeks away, the official New Zealand broadcaster TVNZ, with the help of Assignment Group and TVNZ Blacksand, has launched the first phase of its campaign.
Ads of the Week: 20 March
2degrees, Samsung, Holden and Scapegrace by Rogue Society Distilling Co show us how it’s done.
Samsung goes bold, and slow, to promote new smartphone-UPDATED
Samsung has launched its new Galaxy S9 and S9+ by testing out the camera in a live video stunt via Colenso BBDO and Flying Fish.
FCB elevates Blair Alexander to media managing director
FCB has announced that Blair Alexander will take over the reins as media managing director.
Bringing the benefits of milk to the masses: Inside Assembly’s ‘Inside-out’ video for Fonterra
A video campaign to sell milk? In film noir? With slam poetry? Bold – which is precisely why Jonny Kofoed and Assembly didn’t back down when creating a campaign for Fonterra’s Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year’s Best Design Awards.
Do you know why Kings outranks Queens?
In support of International Woman’s Day, FCB’s London branch, FCB Inferno, is using playing cards to change the way we teach children to talk about gender.
A trip through electric avenue: Mercury’s Julia Jack on driving the brand into the future
It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards
After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.
Rogue Society and Motion Sickness explain name change to Scapegrace
A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called ‘Rogue’, the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.
2degrees explores communication with DDB in new brand campaign
This evening, 2degrees will be taking over the TV channels for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.
Lotto takes its ‘Imagine’ platform to the streets via Spark PR & Activate
To bring to life its ‘Armoured Truck’ TVC, Lotto New Zealand is giving Kiwis the opportunity to answer if they would split a Lotto win 50/50 with their best mate.
Holden faces up to fake news, calls on Aussie actor to show New Zealanders the brand is here to stay
While Holden has earned a place in many New Zealanders’ hearts, news that the General Motors-owned brand was stopping manufacturing in Australia last year led some to believe the brand was also on the way out. And as that misperception continued to grow, Holden has decided to face up to it and set the record straight with the help of Aussie actor Michael Caton.
The Compendium: 16 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
What lies inside ‘The Agency Issue’ 2018
A full rundown on what to expect from the latest issue of NZ Marketing.
ANZ choses JustOne as a data-driven partner
JustOne have been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.
Y&R Australia and New Zealand appoints Peter Bosilkovski as regional CEO
Today Y&R announced that Peter Bosilkovski has been appointed as regional chief executive officer for Australia and New Zealand.
Currency in the classroom: Kiwibank continues to bank on the next generation
Kiwibank and Banqer are on a quest to help Kiwi kids learn about the intricacies of financial literacy. The new spot on social shows kids disclosing their finances – talking mortgages, insurance and loans.
Where touchpoints intersect planned behaviour: how the ‘Bags Not’ campaign plans to have people saying no to plastic
Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch ‘Bags Not’, a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features and see what other countries are doing to eliminate single-use plastic bags.
Nielsen’s Caroline Atford on responding to fragmentation
We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
OMD scoops Simplot
OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.