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What lies inside ‘The Agency Issue’ 2018

Hot from the printers, the latest edition of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Adorned with an image of two different fabrics stitched together, the cover tells a story of how the industry is being disassembled and put back together.

Does it take a village to raise a brand? Take a look for yourselves in the following 100 pages.

Agency perceptions

Continuing on last year’s look at what marketers and agency folk think of each other, this time we asked New Zealand’s marketers to give their perceptions of specialist agencies. With the help of TRA, we see how the agencies stack up as well as see where marketers’ frustrations lie and where specialists are heading in the future.

Give the model some wit. Said no-one ever.

Angela Barnett takes a look at the lack of funny women in advertising.

Be somewhere

Damon Stapleton on the importance of a great idea.

The State of Adlandia: welcome to Specialsville

Following on from marketers assessment of specialists, we pass the mic to the agencies themselves. Across the pages, agency heads share their views on what sets them apart and why clients should work with specialists who are match fit for the job.

The end of the dogfight

Damien Venuto goes back to the rise of the holding companies to see which model works best when working with multiple clients from the same category.

20/20 television

Graham Medcalf takes a look at the value that lies in television’s ability to deliver emotive content with scale and impact.

Measuring up

Take a look at the progress being made in measuring viewership on OOH.

The change(d) agency

With FCB chief executive Dan Martin now comfortably in the chair, Erin McKenzie sits down with him to hear his thoughts on the agency, the industry and see how his English influence is taking FCB into the future.

Horse’s mouth

Martin Yeoman and Jamie Hitchcock on the past year and launching The Enthusiasts.

Gong collectors

The stories behind the big winners at the 2018 New Zealand Direct Marketing Awards.

  • Even if you don’t end up reading the whole magazine, it will look pretty good on your coffee table. So if you like what you see, grab a subscription here

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