
Ads of the Week: 12 December
A round of applause for Spark, Westpac, TSB and Trade Me.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
A round of applause for Spark, Westpac, TSB and Trade Me.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
Melbourne’s Magnum Opus Partners advertising agency doesn’t want you to have a stock-standard Christmas this year.
To help Santa take requests for Kiwi kids’ wish lists, Spark, with Colenso BBDO and PHD, has brought in a group of retirees to man the Santaline.
Ever wondered what you can do with your creative writing degree? Wonder no more.
Movember is over and the bristly moustaches seen on upper lips nationwide have long disappeared down the sink. However, Barkers has now harnessed its Christmas shopping rush for good as it teams up with the Movember Foundation for a second crack at fundraising for men’s health.
We look at the ups, downs and trends for the final radio survey of the year.
German supermarket Edeka have gone with a sci-fi take on Christmas into the future.
2degrees will be the exclusive telecommunications partner for all five New Zealand teams competing in the Investec Super Rugby competition from February 2018.
ASB bank is giving two tennis fans the chance to have an ace wedding – by getting married on Stanley Street’s center court on 31 December, the eve of the ASB Classic 2018 tennis event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Weta Workshop and Te Papa have joined forces to develop an immersive and interactive exhibition to be hosted at Auckland Zoo.
Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.
For those lucky enough to be recipients, Barnes, Catmur & Friends Dentsu has unveiled its 2017 client Christmas gift: Spot X Spiced Rum.
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
A couple of account appointments have been announced this week.
New Zealand Avocados has gone behind the scenes of its growers for a social media campaign for the New Zealand and Australian markets with the help of Motion Sickness.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
Earlier this week, Samsung released a mesmerising TVC that washes a load of washing go round and round. Now, it’s turning the idea into a feature film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland’s SkyCity Theatre.
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
TRA has been approved for up to $15 million in funding from Callaghan Innovation to assist with its R&D ventures around artificial intelligence and machine learning.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
There’s no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here’s your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.
Software firm SAP’s annual New Zealand Digital Experience Report for 2017 shows that the banking industry leads the way for digital experiences. But the story is not quite as positive for media and entertainment companies.
Meadow Fresh and Y&R are having some fun with the launch of a Greek yoghurt by asking: ‘is it good enough for Gwyneth?’.