Ads of the Week: 16 January

Who’s it for: New Zealand Transport Agency (NZTA) by Clemenger BBDO.

Why we like it: Ubiquitous to the festive season is a car rearing past you at a dangerous rate as you drive to your holiday spot. NZTA have buckled the public up, subjecting viewers to the sobering role of a policeman as he deals with a speed related fatality. The ad is filmed through the lens of honest realism as a policeman guides the viewer into the devastating consequences of speeding. The dialogue exposes an ignorant perception among many who believe they have a ‘right to speed’. NZTA’s campaign comes in the wake of various deaths on the road, offering a timely reminder that less speed equals less harm.

Who’s it for: McDonald’s by How to Dad and BloggersClub

Why we like it: New Zealand comedian, How To Dad’s Jordan Watson, dons the stubbies and gumboots yet again to celebrate the return of the Kiwi Burger. The ad follows Watson on his quest to partake in the various escapades on Kiwis’ love list; including his cricket, skiing and golf ability. Watson is becoming an iconic figure in Kiwi advertisements which aligns well with McDonald’s localized burger. Since 3 January, McDonald’s have reached 566,000 views, 14,000 reactions and 3,000 shares on Facebook with the ad, proving it to be a number eight wire success.

Who’s it for: Mitre 10 by FCB.

Why we like it: Mitre 10’s simple but effective mantra is reinforced, releasing a new campaign for its own brand, Number 8. The campaign offers a wide selection of short video’s exhibiting the simple, yet practical bevvy, of home improvement products. The ads project gleaming shots of products; the Number 8 Handsaw, the Number 8 Hose and the Number 8 hammer which are all presented on a podium. Each video has a frank one-liner, which is bound to arouse any Kiwi into a frenzy of belly laughs. The campaign has kept the videos short and sweet while infusing the recognizable fluro orange of Mitre 10. 

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