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KFC puts Colonel Sanders front and centre

In order to make the French public more aware of KFC’s founder Colonel Sanders, the newest ad by Paris agency Sid Lee Paris features the man himself.

In response to a young man who says to a friend he’s eating “just chicken”, Colonel Sanders humourously explains, with a very American accent, why KFC isn’t an ordinary bucket of fried chicken by embarking on a journey from Kentucky to the Gallic country.

Billed as ‘the legend, the man, the chicken’, the ad is not afraid to poke fun at itself while explaining the KFC journey. 

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