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Beats by Dre showcase athletes preparing for Winter Olympics

In the lead-up to the 2018 Winter Olympic Games in South Korea, which starts 9 February, Beats by Dre have released several short ads featuring athletes preparing for the event.

One follows notorious American snowboarder Shaun White. Starting with an epic crash by White and his resulting injuries, it shows him practising his flipping on an indoor trampoline alongside images of snow-covered mountains. 

Other athletes in ‘Above the Noise’ ads include the Nigerian bobsled team, French skier Kevin Rolland and Chinese ice skaters Sui Wenjing and Han Cong. 

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