Ads of the Week: 13 February

Who’s it for: Super Rugby by Sugar & Partners

Why we like it: Super Rugby is typically a fast-paced game, but to promote the season Sugar & Partners have slowed down the action to ensure audiences don’t miss a thing. Despite the change of pace, the excited fans jumping around, motocross rider and confetti ensure the campaign continues to build on the hype generated in previous campaigns. The music by local artist Kings also helps to provide energy—did you spot him in the crowd?

Who’s it for: The New Zealand Olympic Committee by Saatchi & Saatchi

Why we like it: Competing on a global stage is no easy feat, and that’s before cold temperatures, wind and snow are added. This campaign takes New Zealanders behind the scenes of the Winter Olympics to see what it takes get there and hopefully win a medal. In this particular video, featuring Janina Kuzma, the choice to not add music and leave the wind as the only sound emphasises the harsh conditions she trains in and her dedication to the sport.

Who’s it for: Kiwibank by Hello

Why we like it: Kiwibank is bidding farewell to student giveaways and acknowledging the demographic is not only motivated by freebies. Instead, this campaign, featuring Shortland Street’s Jayden Daniels, ties into the brand’s wider campaigns about investing in a locally owned bank. And if that message alone isn’t enough to make students sit up and listen, the inclusion of Daniels taking his shirt off is sure to generate some attention.

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