Toyota Netherlands feature Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, who inspires in its latest campaign.
In 2006, Wust became the youngest Dutch person to win a Winter Olympic gold medal at the age of 19 in the 3000-meter event.
In the ad, Wust talks about her dreams to become an Olympic champion as a child, what motivates her, and her overall goal to come home with an Olympic medal for the fourth time in a row.
‘Start your Impossible’ is the global Toyota campaign for the 2018 Winter Olympics – and who better to profile than a lauded athlete looking to prove themselves at Pyeongchang.