Telesoftas unifies humankind

Lithuania software company TeleSoftas is encouraging businesses to be brave and lead the way in innovation in its Step Forward campaign, including the use of technology as a means of supporting the mental health industry. 

One of the ads for the campaign called ‘Portraits’, features an array of individuals from around the world, claiming that if one man accomplishes a task we all accomplish it.

The ad adopts inclusive pronouns throughout stating, ‘if a man kills somebody in a dark alley, we all did it’ and ‘If a doctor finds a way to cure a disease – we all did it’.

With technology such a large part of daily life it’s encouraging to see business pushing its users to create a better world for all. 

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