New York Lottery dares you to dream

New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.

The video takes a tour through the abandoned streets of an unnamed town, showing empty sing sets and shops. Set to string music and lit only by dim street lights, the small town has an eery feel to it.

However, the silence of the streets is soon replaced with the sound of railroad crossing bells as a giant hand comes down from the sky to place a train on the tracks.

It’s then revealed that the small town is part of a model train set being built by a man who won the lottery. In a touching, a delightful end to the story, it closes on the line ‘I’d spend more time being a kid again’.