Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.
The ad pulls viewers into an honest journey, by reliving the tormenting experience of a 29-year-old Syrian refugee, Marwa, who fled to the Netherlands. The ad finishes with the message: ‘Refugees are nowhere without your understanding’.
Its campaign seeks to promote the importance of embracing refugees into your own country and understand their tumultuous experience.
The emotional video ends as those who undertook the journey are able to meet Marwa, sharing deep feelings of empathy.