New Zealand digital agency Resn has been named Agency of the Year for the second year running at the 2018 Awwwards Conference in Berlin.
Awwwards recognise the talent and effort of web designers, developers and agencies in the world and Resn co-founder and managing director Rik Campbell says as a team, they keep on top of globally inspired work.
“We share, we learn, we strategise and then we infuse ‘the Resn’, to deliver deeper engagement. Resn takes this approach with every project and client and we are proud that the world has embraced our efforts.”
The agency was chosen from a from a field of digital agencies from around the world by a global panel of experts representing designers, creative directors, bloggers and agencies in the industry.
It received the most votes, followed by Watson/DG and Hello Monday, both in the US.
While Resn was the only New Zealand agency among with the winners, Gladeye was also nominated for Agency of the Year.
Last year, Gladeye earned Awwwards acclaim for projects with Huffington Post New York, and Fonterra in New Zealand. The agency’s ‘FML‘ for Huffington Post is currently also nominated in the Best Digital Innovation category at the Ellies, America’s National Magazine Awards.
Gladeye CEO Tarver Graham says it’s an honour to be counted among the world’s best, especially alongside last year’s champions Resn.
“We love to consistently prove we can make worldclass creative digital work from New Zealand.”
For Resn, the win for the second year in a row is a big achievement for the agency, it’s global creative director Steve Le Marquand says if anything, this year is going to be even bigger.
“We have a lot of exciting projects in the pipeline, including a Resn team that is exploring the future of digitally enhanced physical retail. We are so pleased to be recognised as Agency of the Year, and it is truly humbling to know that in the bigger scheme of things, we are just getting started. We look forward to sharing even more work with you all soon. Stay tuned.”
The win follows a great year for Resn, which included campaigns for brands like Adidas, Ford and MailChimp, as well as an expansion into Asia with an office opening in Shanghai.
It’s also extended its reach beyond the web developing hybrid physical-digital installations—including two projects for Adidas, called Speedfactory and Kick Creator—for which it worked with the client’s internal teams to build eye-popping, jaw-dropping, heart-stopping experiences.
Resn Amsterdam’s creative director, Kris Hermansson, says Resn approaches everything with deadly intent.
“If you don’t feel like you’ve been roundhouse kicked in the face, we haven’t done our job properly.”
Meanwhile the developed proprietary technologies, such as CAKE—an interactive video platform seen in projects like Mailchimp’s Veilhymn, Pocket Mustang and, most recently, Fafswagvogues.com – The Interactive Documentary—has been a major contributing factor in Resn’s success.