articles tagged 'TVC'

Ads of the Week: 24 January

  • TVC of the Week
  • January 24, 2017
  • StopPress Team
Ads of the Week: 24 January

Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.

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An anti-consumerist ad for Christmas

  • Advertising
  • November 22, 2016
  • StopPress Team
An anti-consumerist ad for Christmas

Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.

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This 'super-ad' can be used to sell anything

  • Advertising
  • November 18, 2016
  • StopPress Team
This 'super-ad' can be used to sell anything

Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Harmoney and Contagion visit local Wall Street to talk Kiwi money

  • Advertising
  • November 15, 2016
  • StopPress Team
Harmoney and Contagion visit local Wall Street to talk Kiwi money

Contagion headed to Wall Street to promote Harmoney's peer-to-peer lending, asking money lenders on New York's most infamous lending street... wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.

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Warehouse Stationery is all about 'doing' in the lead up to Christmas

  • Advertising
  • November 14, 2016
  • StopPress Team
Warehouse Stationery is all about 'doing' in the lead up to Christmas

It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.

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voices

Vodafone offers flexibility in response to the ever-present likelihood of change

  • Advertising
  • November 10, 2016
  • StopPress Team
Vodafone offers flexibility in response to the ever-present likelihood of change

As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.

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Beehive enters sausage market, with brand campaign to match

  • Advertising
  • November 4, 2016
  • Jessica-Belle Greer
Beehive enters sausage market, with brand campaign to match

It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.

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Kiwibank projects its local message across the country

  • Advertising
  • November 1, 2016
  • Erin McKenzie
Kiwibank projects its local message across the country

Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new 'It's ours, is it yours?' TVC, via Assignment Group, as well as a content marketing pop-up on The Spinoff.

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Hypothetical laughs from 2degrees take out Ad Impact award for August

  • Advertising
  • October 6, 2016
  • StopPress Team
Hypothetical laughs from 2degrees take out Ad Impact award for August

2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.

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Ads of the Week: 20 September

  • TVC of the Week
  • September 20, 2016
  • StopPress Team
Ads of the Week: 20 September

A slight international flavour to this week's edition as we applaud HSBC, Skoda and Stoptober.

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Oceania Healthcare addresses the awkwardness of rest home conversations

  • October 5, 2015
  • StopPress Team
Oceania Healthcare addresses the awkwardness of rest home conversations

The decision to place an aged loved one into assisted care is never easy. On the one side you have the pride of the the grandmother or grandfather, who has been independent for longer than their children have been alive. And then on the other side, you have the children who don't want their parents to feel as though they're being imprisoned in a home. And in its new TV ad by Rainger & Rolfe and Film Construction, Oceania Healthcare addresses this awkward situation by showing that sometimes both the parents and their children are on the same page without realising it.

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The Compendium: 4 September

  • PopPress
  • September 4, 2015
  • StopPress Team
The Compendium: 4 September

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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TVCs of the week: 18 August

  • TVC of the week
  • August 18, 2015
  • StopPress Team
TVCs of the week: 18 August

Trade Me, State, Air New Zealand, Rexona and Anchor take a victory lap this week.

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Masterchef or master of mixing the packet gravy? Maggi reminds us of an easier accompaniment—UPDATED

  • Advertising
  • August 10, 2015
  • StopPress Team
 Masterchef or master of mixing the packet gravy? Maggi reminds us of an easier accompaniment—UPDATED

In a television age dominated by reality cooking shows like Masterchef and My Kitchen Rules, no doubt many of us feel we need to step up our game in the kitchen, and make sure each dish has at least one food source which is impossible to pronounce or perhaps includes kale from a remote region of New Zealand which has grown to the sound of children’s laughter and been watered only with water collected from a luscious mountain stream, or some chia seeds, or maybe some salted caramel topped with cream churned by the feet of baby ducks. But considering most of us don’t have the time or money to regularly produce artisan cuisines, sometimes we just want to whip up something quick, something we know improves the taste of our meal and something that won’t make us recoil from the state of our bank balances, like some ready-made gravy paste by Maggi.

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Beats working: George FM proves its slogan correct, takes to TV following its venture out of Auckland

  • June 26, 2015
  • StopPress Team
Beats working: George FM proves its slogan correct, takes to TV following its venture out of Auckland

Electronic and dance music station MediaWorks-owned George FM has released a shiny new TVC in conjunction with its roll out as a national network.

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