Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
Marketing, advertising & media intelligence
Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.
Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.
Contagion headed to Wall Street to promote Harmoney's peer-to-peer lending, asking money lenders on New York's most infamous lending street... wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new 'It's ours, is it yours?' TVC, via Assignment Group, as well as a content marketing pop-up on The Spinoff.
2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
A slight international flavour to this week's edition as we applaud HSBC, Skoda and Stoptober.
The decision to place an aged loved one into assisted care is never easy. On the one side you have the pride of the the grandmother or grandfather, who has been independent for longer than their children have been alive. And then on the other side, you have the children who don't want their parents to feel as though they're being imprisoned in a home. And in its new TV ad by Rainger & Rolfe and Film Construction, Oceania Healthcare addresses this awkward situation by showing that sometimes both the parents and their children are on the same page without realising it.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Trade Me, State, Air New Zealand, Rexona and Anchor take a victory lap this week.
Masterchef or master of mixing the packet gravy? Maggi reminds us of an easier accompaniment—UPDATED
In a television age dominated by reality cooking shows like Masterchef and My Kitchen Rules, no doubt many of us feel we need to step up our game in the kitchen, and make sure each dish has at least one food source which is impossible to pronounce or perhaps includes kale from a remote region of New Zealand which has grown to the sound of children’s laughter and been watered only with water collected from a luscious mountain stream, or some chia seeds, or maybe some salted caramel topped with cream churned by the feet of baby ducks. But considering most of us don’t have the time or money to regularly produce artisan cuisines, sometimes we just want to whip up something quick, something we know improves the taste of our meal and something that won’t make us recoil from the state of our bank balances, like some ready-made gravy paste by Maggi.
Beats working: George FM proves its slogan correct, takes to TV following its venture out of Auckland
Electronic and dance music station MediaWorks-owned George FM has released a shiny new TVC in conjunction with its roll out as a national network.