News
Andrew Szusterman joins NZME
Andrew Szusterman has announced a move to New Zealand Media and Entertainment (NZME) as their new consultant from November to February 2020. He will then step…
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Partner articles
Research shows how news media can improve advertising effectiveness and boost profit
The director of insight at Newsworks UK says that media planners seem to believe that “nobody does anything normal anymore”, yet research shows that consumers continue…
Uncategorized1
The Compendium: November 22
Not quite ready for Christmas? Avoid this week’s round-up of adverts from our international Intertubes. https://www.youtube.com/watch?v=xPvSYM3Cth0 Bless this spot gives all the vibes. https://www.youtube.com/watch?v=trbqg-fzARQ Nothing says…
News
International view: 22 November
Dentsu Aegis Network’s With Collective and Isobar Australia have merged and global News Corp goes under fire for Climate Change denying. Merging Recently announced Dentsu Aegis…
News
Long White Vodka runs wild in new brand platform
Long White Vodka is getting musical for summer with the help of Kiwi band Racing and TBWA. Called ‘This is Forever’, the campaign is a montage…
Movings & Shakings
Movings/Shakings: 21 November
Industry happenings at Fish&Clips, IPREX, and The Social Club. Appointed president Sarah Munnik has been appointed the new Asia-Pacific regional president for IPREX alongside her existing…
News
Radio survey heralds enduring stability of commercial radio, More FM comes out on top
The fourth GfK commercial radio survey has been released for 2019. The last look for the year reveals the stability of radio in New Zealanders’ lives…
News
Rolling out: DDB and Volkswagen say farewell to the Beetle
DDB has rolled out its latest campaign to help Volkswagen say goodbye to its iconic Beetle after 80 years. The car has been discontinued off the…
StopPress exclusives
KiwiPlates takes out October Ad Impact Award
KiwiPlates ‘Everybody’s got something’ has taken out the October Ad Impact Award. The ad, which was created by Saatchi & Saatchi, was praised for its simple…
Partner articles
DI Day: Does analytics work in an agile organisation?
Data Insight’s very first DI Day welcomed an array of inspiring speakers. One of the members of our ‘Leaders in Data Transformation’ panel, Alex Tran, shared…
News
NZME confirms it is in discussions to buy Stuff
The Commerce Minister is refusing to comment on reports the government is backing a new bid from NZME to buy Stuff. NZME has confirmed it is…
Opinion
Display advertising isn’t all about clicks, here are four ways to drive incremental conversions
We’ve come a long way since the first display banner ad ran in 1995. Brendan Muller, New Zealand sales director at Quantcast, explains how marketers should…
News
The man, the stick, the legend; Behind the legacy of Pak’nSave’s Stickman
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
News
The more the merrier this Christmas says New World
New World have unveiled this year’s Christmas ad, showing the generous Kiwi tradition of inviting every available Tom, Dick and Harry to Christmas lunch, resulting in…
Uncategorized1
Ads of the week: 19 November
https://youtu.be/5RFZcVRB_VY Who is it for? Pak’nSave by FCB Why we like it: As a huge fan of Christmas it’s hard not to like anything festive. The…
Features
Putting your hand up: Whittaker’s Catlin Attenburrow reflects on her road to brand manager
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
News
Sneakers agency appointed by AA home
Sneakers agency has announced a new partnership between them and AA Home. Sneakers who has a close relationship with the AA Home team were appointed without…
News
StopPress noticeboard: 18 November
Launches, expansions and acquisitions across the industry. Take notice Go Media has launched the high-impact Traffic Side 5m x 2.2m landscape ad-format on the Wellington Met…
Partner articles
A sporting chance: How the NZOC fired up our love of the Olympics
The latest episode of the Face 2 Face podcast explores how the New Zealand Olympic Committee got Kiwis thinking about quadrennial events every single day. Here…
Features
TVNZ-NZ Marketing Awards: Kiwibank’s support for New Zealander of the Year wins it Best Purpose-Driven Marketing Strategy and more
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
News
Pak’nSave brings in the low-cost festive feelings
Christmas fever is revving up yet again as Pak’nSave joins the collection of Christmas ads hitting our screens before the holiday. This time featuring the soothing(ish)…
Uncategorized1
The Compendium: November 15
Christmas fever is at an all-time high. Here is this weeks round-up of festive adverts from our international Intertubes. https://youtu.be/r9D-uvKih_k John Lewis has officially released its…
News
I’m not crying, you’re crying: John Lewis’ 2019 Christmas ad
Move over Elton John. The wait is over, Christmas is officially here, John Lewis has released its much anticipated Christmas ad for 2019. This time with…
News
New Zealand’s extinct species take to the streets
The Urban Art Foundation has teamed up with oOh!media for their latest Urban Art Series, this time, allowing our extinct bird species to claim back the…
News
Tip Top has a triple scoop of agencies to chose from
It’s understood Colenso BBDO, DDB and Shine have been shortlisted in Tip Top’s pitch for an agency. The ice cream producer is believed to be looking…
Partner articles
The state of influencer marketing: Credibility and the battle for authenticity
For our final week of Influencer Month, Mango Communications’ Head of Digital and Social, Zoe Virtue, wraps up the final thoughts surrounding the state of influencer…
News
Instant Kiwi teams up with TBWA NZ
Lotto New Zealand’s Instant Kiwi brand has appointed TBWA NZ as its lead agency. TBWA will provide Instant Kiwi with end to end work from strategic…
News
V Energy’s new campaign makes me feel old
Clemenger BBDO Sydney has presented its new campaign for its ‘Make it Happen’ platform alongside V Energy. Titled ‘The Procrastination Place’, the ad throws us into…
News
Govt to consider replacing RNZ, TVNZ with new public broadcaster
The fate of RNZ and TVNZ may soon be in the hands of Cabinet ministers, with a proposal to disestablish both broadcasters and create an entirely…
Features
Creating momentum: YoungShand’s creative directors on ideas that move the needle
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…